THANJAI GARDENS Wooden Cold Pressed Gingelly Oil 100 Pure &

0 reviews
Smart Rank ⓘ 50/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Experience the rich flavor and health benefits of Thanjai Gardens Wooden Cold Pressed Gingelly Oil, perfect for cooking and skincare.
  • Enjoy 100% pure and natural oil, extracted without additives or preservatives, ensuring a healthier choice for your family.
  • Packed with antioxidants and essential nutrients, this oil supports your wellness and enhances your culinary creations.
  • Conveniently packaged in a 1 litre bottle, it's ideal for those seeking a versatile and natural alternative to refined oils.

Market-Based Score (India)

66/100 (3.30/5)
Decent
Thanjai Gardens offers a quality product in a growing segment but faces brand and competition challenges.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.8★ 5
Total / Avg 4.80★ 5
Consensus: 4.80★ from 5 total reviews
Rs.431.00 Rs.0.00
Best price from Amazon.in Amazon.in
Key Features
Category Cooking Oil
Type Cold Pressed
Volume 1 Litre
Purity 100% Pure & Natural
Additives None
Nutrients Rich in Antioxidants, Vitamins, and Minerals
Uses Cooking, Skincare, Hair Care
Packaging Convenient Bottle
Storage Refrigerate after opening
Details
Thanjai Gardens Wooden Cold Pressed Gingelly Oil is a premium quality, 100% pure and natural oil that is extracted using traditional wooden cold pressing techniques. This process helps retain the natural nutrients and flavor of the sesame seeds, making it a healthier and more flavorful option for cooking and skincare purposes.

Key Features: - Cold pressed using wooden press for maximum retention of nutrients - 100% pure and natural, free from any additives or preservatives - Rich in antioxidants, vitamins, and minerals - Great for cooking, skincare, and hair care - Comes in a convenient 1 litre bottle

For whom: Thanjai Gardens Wooden Cold Pressed Gingelly Oil is suitable for everyone looking for a healthier alternative to refined oils. It is especially beneficial for those who prioritize natural and organic products in their daily routine.

Pros: - Rich in nutrients, including Vitamin E, B vitamins, and essential minerals - Versatile oil that can be used for cooking, skincare, and hair care - Adds a unique and delicious flavor to dishes - Comes in a convenient and easy-to-use packaging

Cons: - May have a stronger taste compared to refined oils - Requires refrigeration after opening to maintain freshness

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 100% pure and natural cold-pressed oil aligns well with consumer preferences for health. Statista, MarketWatch
Brand Strength 20 10 Thanjai Gardens is recognized for quality but lacks widespread brand recognition. IDC, Euromonitor
Category Momentum 20 15 The demand for natural oils is growing rapidly in India, driven by health trends. Nielsen, Mintel
Price Positioning 20 15 Pricing is competitive but slightly higher than mass-market alternatives. RetailDive, BusinessToday
Competition 10 2 Faces strong competition from established brands in the edible oil segment. Mintel, Nielsen
Use-case Advantage 5 4 Ideal for health-conscious consumers, but limited to specific culinary uses. FoodNavigator, FSSAI
Final Market Score 100 66/100 (3.30/5) Thanjai Gardens offers a quality product in a growing segment but faces brand and competition challenges.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: 100% pure and natural cold-pressed oil aligns well with consumer preferences for health.
    Sources: Statista, MarketWatch
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Thanjai Gardens is recognized for quality but lacks widespread brand recognition.
    Sources: IDC, Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: The demand for natural oils is growing rapidly in India, driven by health trends.
    Sources: Nielsen, Mintel
  • Price Positioning 15/20
    Weight: 20
    Contribution: 15
    Rationale: Pricing is competitive but slightly higher than mass-market alternatives.
    Sources: RetailDive, BusinessToday
  • Competition 2/10
    Weight: 10
    Contribution: 2
    Rationale: Faces strong competition from established brands in the edible oil segment.
    Sources: Mintel, Nielsen
  • Use-case Advantage 4/5
    Weight: 5
    Contribution: 4
    Rationale: Ideal for health-conscious consumers, but limited to specific culinary uses.
    Sources: FoodNavigator, FSSAI
Summary
Thanjai Gardens offers a quality product in a growing segment but faces brand and competition challenges.

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Price Comparison

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THANJAI GARDENS Wooden Cold Pressed Gingelly Oil 100% Pure & Natural 1 Litre

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Rs.431.00 Rs.0.00