Saffola Tasty Refined Cooking oil Blended Rice bran & Corn

0 reviews

Smart Rank ⓘ 81/100

Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Enjoy a healthier cooking option with Saffola Tasty +, featuring a unique blend of rice bran and corn oil.
With 50% more Oryzanol, this oil provides enhanced health benefits for the health-conscious cook.
Its high smoke point makes it perfect for frying and high-heat cooking, ensuring versatile culinary use.
Experience a light, non-greasy texture that complements various dishes while promoting a balanced diet.

Market-Based Score (India)

76/100 (3.80/5)

Good value

Saffola Tasty oil offers a strong health proposition in a growing market segment.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	4.4★	5,118
Total / Avg	4.40★	5,118

Consensus: 4.40★ from 5,118 total reviews

Rs.177.00 Rs.0.00

Best price from

Amazon.in

Key Features

Category	Cooking Oil
Volume	1 Litre
Blend	Rice bran & Corn oil
Oryzanol	50% More
Smoke Point	High
Texture	Light & Non-greasy
Health Benefits	Nutrient-rich & Antioxidants
Pros	Versatile for high-heat cooking
Cons	Allergy risk for rice/corn

Details

This Saffola Tasty + Refined Cooking oil is a unique blend of rice bran and corn oil, combining the health benefits of both oils in one convenient product. With 50% more Oryzanol, this cooking oil is designed to provide a nutritious cooking option for health-conscious individuals.

Key features of this cooking oil include its high smoke point, which makes it suitable for frying and high-heat cooking methods. Its light and non-greasy texture also make it a versatile option for various culinary applications.

This cooking oil is ideal for individuals who are looking for a healthier alternative to traditional cooking oils. Its unique blend of rice bran and corn oil provides a balanced combination of essential nutrients and antioxidants, making it a great choice for those who are conscious about their health.

Pros: - High smoke point for frying and high-heat cooking - Light and non-greasy texture - Contains 50% more Oryzanol for added health benefits

Cons: - May not be suitable for individuals with allergies to rice or corn products - Higher price point compared to some other cooking oils on the market

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The blend of rice bran and corn oil with added Oryzanol appeals to health-conscious consumers.	FMCGnews, MarketResearch
Brand Strength	20	18	Saffola is a well-recognized brand known for quality and health-focused products.	IDC, Euromonitor
Category Momentum	20	15	The oils and ghee category is experiencing steady growth due to rising health consciousness.	Nielsen, Mintel
Price Positioning	20	14	Competitively priced within the premium segment, appealing to middle-class families.	Statista, BusinessToday
Competition	10	5	Facing strong competition from other established brands in the cooking oil segment.	MarketWatch, FMCGnews
Use-case Advantage	5	4	Versatile for various cooking methods, enhancing its appeal in diverse kitchens.	ConsumerReports, FoodSafety
Final Market Score	100	76/100 (3.80/5)	Saffola Tasty oil offers a strong health proposition in a growing market segment.

Market-Based Score

76/100 (3.80/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: The blend of rice bran and corn oil with added Oryzanol appeals to health-conscious consumers.

Sources: FMCGnews, MarketResearch
Brand Strength 18/20

Weight: 20

Contribution: 18

Rationale: Saffola is a well-recognized brand known for quality and health-focused products.

Sources: IDC, Euromonitor
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: The oils and ghee category is experiencing steady growth due to rising health consciousness.

Sources: Nielsen, Mintel
Price Positioning 14/20

Weight: 20

Contribution: 14

Rationale: Competitively priced within the premium segment, appealing to middle-class families.

Sources: Statista, BusinessToday
Competition 5/10

Weight: 10

Contribution: 5

Rationale: Facing strong competition from other established brands in the cooking oil segment.

Sources: MarketWatch, FMCGnews
Use-case Advantage 4/5

Weight: 5

Contribution: 4

Rationale: Versatile for various cooking methods, enhancing its appeal in diverse kitchens.

Sources: ConsumerReports, FoodSafety

Summary

Saffola Tasty oil offers a strong health proposition in a growing market segment.

Quick Compare

Saffola Tasty Refined Cooking oil Blended Rice bran & Corn

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✅ What Users Love

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Some users find the price slightly high.
Packaging can be prone to leaks.
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Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Saffola Tasty + Refined Cooking oil \| Blended Rice bran & Corn oil \| 50% More Oryzanol \| 1 Litre pouch Estimated Delivery: 2-3 days In Stock	Rs.177.00 Rs.0.00 COD	GO TO STORE GO TO STORE
Saffola Tasty + Refined Cooking oil \| Blended Rice bran & Corn oil \| 50% More Oryzanol \| 1 Litre pouch Estimated Delivery: 2-3 days In Stock COD