Emami Healthy and Tasty Emami Healthy & Tasty Refined Rice B
Smart Rank ⓘ
80/100
Based on Market Score (74/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Emami Healthy & Tasty Refined Rice Bran Oil offers a high smoke point, perfect for frying, sautéing, and baking, ensuring versatile cooking options.
- Rich in antioxidants and vitamin E, this oil promotes heart health and boosts immunity, making it a nutritious choice for health-conscious individuals.
- The neutral flavor profile of this oil complements a variety of dishes, enhancing your meals without overpowering their taste.
- Conveniently packaged in a 900g/825g pouch, Emami Rice Bran Oil is easy to store and use, providing a cost-effective solution for your cooking needs.
Market-Based Score (India)
74/100 (3.70/5)
Good value Emami Healthy & Tasty Rice Bran Oil is a strong contender in a growing health-focused market.
Reviews across marketplaces
Platform | Rating | Reviews |
---|---|---|
amazon | 4.4★ | 8,026 |
Total / Avg | 4.40★ | 8,026 |
Consensus:
4.40★ from 8,026 total reviews
Key Features
Weight | 900g/825g (may vary) |
---|---|
Packaging | Pouch |
Smoke Point | High |
Nutritional Benefits | Rich in antioxidants and vitamin E |
Flavor Profile | Neutral |
Shelf Life | Longer than other oils |
Health Benefits | Promotes heart health and boosts immunity |
Usage | Suitable for frying, sautéing, and baking |
Details
Emami Healthy & Tasty Refined Rice Bran Oil is a popular cooking oil that is known for its health benefits and versatility in the kitchen. It comes in a convenient pouch packaging of 900g/825g (weight may vary), making it easy to store and use.
Key features of Emami Healthy & Tasty Refined Rice Bran Oil include its high smoke point, which makes it suitable for various cooking methods such as frying, sautéing, and baking. It is also rich in antioxidants and vitamin E, which can help promote heart health and boost immunity.
This oil is ideal for individuals looking for a healthier alternative to traditional cooking oils. It is suitable for those who are conscious about their health and want to incorporate more nutritious ingredients into their diet.
Pros of Emami Healthy & Tasty Refined Rice Bran Oil include its neutral flavor profile, which makes it suitable for a wide range of dishes. It also has a longer shelf life compared to other oils, making it a cost-effective option for households.
Cons of this product may include its higher price point compared to other cooking oils, as well as its limited availability in some regions. Additionally, some users may find the pouch packaging to be less convenient than traditional bottles or cans.
Key features of Emami Healthy & Tasty Refined Rice Bran Oil include its high smoke point, which makes it suitable for various cooking methods such as frying, sautéing, and baking. It is also rich in antioxidants and vitamin E, which can help promote heart health and boost immunity.
This oil is ideal for individuals looking for a healthier alternative to traditional cooking oils. It is suitable for those who are conscious about their health and want to incorporate more nutritious ingredients into their diet.
Pros of Emami Healthy & Tasty Refined Rice Bran Oil include its neutral flavor profile, which makes it suitable for a wide range of dishes. It also has a longer shelf life compared to other oils, making it a cost-effective option for households.
Cons of this product may include its higher price point compared to other cooking oils, as well as its limited availability in some regions. Additionally, some users may find the pouch packaging to be less convenient than traditional bottles or cans.
Market-Based Score — Breakdown
Factor | Weight | Contribution | Rationale | Sources |
---|---|---|---|---|
Spec/Feature Fit | 25 | 18 | Rice bran oil is favored for its health benefits, aligning well with consumer preferences. | Consumer Reports, Healthline |
Brand Strength | 20 | 16 | Emami is a well-recognized brand in India, known for quality and trust in edible oils. | Brand Equity, Market Research |
Category Momentum | 20 | 15 | The oils and ghee category is experiencing steady growth due to rising health consciousness. | Nielsen, Mintel |
Price Positioning | 20 | 14 | The product is competitively priced, appealing to both budget-conscious and health-focused consumers. | Economic Times, Business Standard |
Competition | 10 | 7 | The market is competitive with several established brands, but Emami holds a strong position. | Market Watch, Retail Analysis |
Use-case Advantage | 5 | 4 | Ideal for everyday cooking, but less versatile than some other oils for specific cuisines. | Food Magazine, Culinary Insights |
Final Market Score | 100 | 74/100 (3.70/5) | Emami Healthy & Tasty Rice Bran Oil is a strong contender in a growing health-focused market. |
Market-Based Score
74/100 (3.70/5)
-
Spec/Feature Fit 18/25
Weight: 25Contribution: 18Rationale: Rice bran oil is favored for its health benefits, aligning well with consumer preferences.Sources: Consumer Reports, Healthline -
Brand Strength 16/20
Weight: 20Contribution: 16Rationale: Emami is a well-recognized brand in India, known for quality and trust in edible oils.Sources: Brand Equity, Market Research -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: The oils and ghee category is experiencing steady growth due to rising health consciousness.Sources: Nielsen, Mintel -
Price Positioning 14/20
Weight: 20Contribution: 14Rationale: The product is competitively priced, appealing to both budget-conscious and health-focused consumers.Sources: Economic Times, Business Standard -
Competition 7/10
Weight: 10Contribution: 7Rationale: The market is competitive with several established brands, but Emami holds a strong position.Sources: Market Watch, Retail Analysis -
Use-case Advantage 4/5
Weight: 5Contribution: 4Rationale: Ideal for everyday cooking, but less versatile than some other oils for specific cuisines.Sources: Food Magazine, Culinary Insights
Summary
Emami Healthy & Tasty Rice Bran Oil is a strong contender in a growing health-focused market.
Quick Compare

Rs.0.00
⭐ Reviews Summary
✅ What Users Love
- High smoke point, ideal for frying and cooking.
- Rich in antioxidants and healthy fats.
- Affordable price for quality oil.
⚠️ What to Watch
- Packaging may leak or be difficult to pour.
- Some users report a strong odor.
- Weight may vary, leading to customer dissatisfaction.

Rs.499.00
⭐ Reviews Summary
✅ What Users Love
- High-quality cold-pressed extraction retains nutrients
- Versatile for cooking, skin care, and hair care
- Pleasant natural aroma and taste
⚠️ What to Watch
- Some users report a greasy residue on skin
- Higher price compared to other coconut oils
- Inconsistent packaging quality leading to leaks

Rs.4,200.00
⭐ Reviews Summary
✅ What Users Love
- Light flavor suitable for various Indian dishes
- High MUFA content promotes healthy cooking
- Versatile for deep frying, tadka, and curries
⚠️ What to Watch
- Some users find it lacks robust olive oil flavor
- Packaging may not be user-friendly for pouring
- Price point higher compared to local alternatives
Where to Buy
₹175.00
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₹180.00
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Price Comparison
STORE NAME | DESCRIPTION | PRICE | |
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Emami Healthy and Tasty Emami Healthy & Tasty Refined Rice Bran Oil Pouch, 900g/ 825g (Weight may be vary) Estimated Delivery: 2-3 days
In Stock
|
Rs.139.00 Rs.0.00 COD
|
GO TO STORE GO TO STORE |
Emami Healthy and Tasty Emami Healthy & Tasty Refined Rice Bran Oil Pouch, 900g/ 825g (Weight may be vary) Estimated Delivery: 2-3 days
In Stock
COD
|