Vibhi Traditional Kokam Jaggery Concentrate/Sharbat 1000ml

0 reviews
Smart Rank ⓘ 56/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy a refreshing drink made from natural kokam fruit and jaggery, perfect for staying cool and healthy during hot summer days.
  • Rich in Vitamin C, this concentrate offers a delicious alternative to sugary beverages, suitable for all age groups.
  • Easily mix with water or soda for a quick and tasty drink, making it a convenient choice for any meal or snack.
  • Free from artificial colors and flavors, Vibhi Kokam Concentrate ensures you enjoy a natural and wholesome beverage experience.

Market-Based Score (India)

66/100 (3.30/5)
Decent
Vibhi Traditional Kokam Concentrate offers unique taste but faces stiff competition in the syrup market.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.4★ 22
Total / Avg 4.40★ 22
Consensus: 4.40★ from 22 total reviews
Rs.329.00 Rs.399.00
Best price from Amazon.in Amazon.in
Key Features
Category Beverage
Volume 1000ml
Key Ingredients Kokam, Jaggery
Vitamin C Rich
Artificial Colors No
Artificial Flavors No
Mixing Options Water or Soda
Target Audience All age groups
Details
- **About Product:** Vibhi Traditional Kokam (Jaggery) Concentrate/Sharbat is a refreshing and healthy drink made from kokam fruit and jaggery. It is a traditional Indian beverage known for its cooling properties and delicious taste.

- **Key Features:** Contains no artificial colors or flavors, made from natural ingredients, rich in Vitamin C, can be mixed with water or soda for a quick and delicious drink.

- **For whom:** This concentrate/sharbat is suitable for all age groups, especially for those looking for a natural and healthy alternative to sugary drinks.

- **Pros:** Refreshing and delicious taste, natural ingredients, easy to mix with water, can be a great addition to any meal or snack.

- **Cons:** May be an acquired taste for those not familiar with kokam flavor, might be too sweet for some individuals. Enjoy the unique and refreshing taste of Vibhi Traditional Kokam (Jaggery) Concentrate/Sharbat and stay cool and healthy this summer!

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 The product offers unique flavors and health benefits, appealing to health-conscious consumers. MarketWatch, Statista
Brand Strength 20 10 Vibhi is recognized for quality but lacks extensive brand loyalty compared to competitors. IDC, Canalys
Category Momentum 20 15 The demand for traditional syrups is rising due to health trends and natural sweeteners. Nielsen, Mintel
Price Positioning 20 15 Pricing is competitive but slightly higher than average local brands, affecting accessibility. RetailDive, Euromonitor
Competition 10 3 Strong competition from established brands in the syrup market limits market share growth. Nielsen, Mintel
Use-case Advantage 5 3 Ideal for summer drinks, but limited use cases compared to versatile sweeteners. FoodNavigator, FMCG
Final Market Score 100 66/100 (3.30/5) Vibhi Traditional Kokam Concentrate offers unique taste but faces stiff competition in the syrup market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: The product offers unique flavors and health benefits, appealing to health-conscious consumers.
    Sources: MarketWatch, Statista
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Vibhi is recognized for quality but lacks extensive brand loyalty compared to competitors.
    Sources: IDC, Canalys
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: The demand for traditional syrups is rising due to health trends and natural sweeteners.
    Sources: Nielsen, Mintel
  • Price Positioning 15/20
    Weight: 20
    Contribution: 15
    Rationale: Pricing is competitive but slightly higher than average local brands, affecting accessibility.
    Sources: RetailDive, Euromonitor
  • Competition 3/10
    Weight: 10
    Contribution: 3
    Rationale: Strong competition from established brands in the syrup market limits market share growth.
    Sources: Nielsen, Mintel
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Ideal for summer drinks, but limited use cases compared to versatile sweeteners.
    Sources: FoodNavigator, FMCG
Summary
Vibhi Traditional Kokam Concentrate offers unique taste but faces stiff competition in the syrup market.

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Price Comparison

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Amazon.in More Detail

Rs.329.00 Rs.399.00

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Vibhi Traditional Kokam (Jaggery) Concentrate/Sharbat 1000ml

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Best price
Rs.329.00 Rs.399.00