Continental Malgudi Filter Coffee Powder | 500gm Pouch | 80% Coffee - 20% Chicory | Traditional South Indian | Roasted Ground| Smooth Flavour and Rich Aroma |

0 reviews

Smart Rank ⓘ 72/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Enjoy a rich and bold flavor with Continental Malgudi Filter Coffee, crafted from 80% coffee and 20% chicory for a traditional South Indian experience.
This 500gm pouch of roasted ground coffee ensures a smooth taste and aromatic experience, perfect for coffee lovers seeking quality and tradition.
Versatile and customizable, this blend allows you to enjoy your coffee strong or with milk, catering to your personal taste preferences.
Ideal for those who appreciate a strong brew, this coffee powder delivers a delightful and aromatic cup, though it may be too strong for some.

Market-Based Score (India)

66/100 (3.30/5)

Decent

Strong potential in a growing market but faces stiff competition from established brands.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	4★	3,700
Total / Avg	4.00★	3,700

Consensus: 4.00★ from 3,700 total reviews

Rs.350.00 Rs.450.00

Best price from

Amazon.in

Key Features

Category	Coffee Powder
Weight	500gm
Composition	80% Coffee - 20% Chicory
Flavor	Rich and Bold
Taste	Smooth
Aroma	Rich
Type	Traditional South Indian
Versatility	Customizable

Details

About Product:

Continental Malgudi Filter Coffee Powder is a traditional South Indian coffee blend that comes in a 500gm pouch. It is made with 80% coffee and 20% chicory, giving it a rich and bold flavor. The coffee beans are roasted and ground to perfection, ensuring a smooth and aromatic experience with every cup.

Key Features:

- Contains 80% coffee and 20% chicory - Traditional South Indian blend - Roasted and ground for a rich flavor - Smooth taste with a bold aroma

For Whom:

This Continental Malgudi Filter Coffee Powder is perfect for coffee lovers who enjoy a strong and traditional South Indian brew. Whether you prefer your coffee strong or with milk, this blend is versatile and can be customized to suit your taste preferences.

Pros:

- Rich and bold flavor - Smooth taste - Aromatic experience - Versatile and customizable

Cons:

- May be too strong for those who prefer a milder coffee - Chicory content may not be suitable for everyone's taste preference

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The blend of 80% coffee and 20% chicory aligns well with traditional South Indian preferences.	MarketResearch, Euromonitor
Brand Strength	20	10	Continental is recognized but faces strong competition from established brands in the market.	Mintel, IDC
Category Momentum	20	15	Coffee consumption in India is growing, driven by urbanization and changing preferences.	Nielsen, Statista
Price Positioning	20	15	Pricing is competitive for the quality offered, appealing to value-conscious consumers.	RetailDive, EconomicTimes
Competition	10	2	The market is saturated with strong local and international brands, making differentiation key.	IDC, Euromonitor
Use-case Advantage	5	4	Ideal for home brewing, catering to the growing trend of at-home coffee preparation.	Nielsen, Mintel
Final Market Score	100	66/100 (3.30/5)	Strong potential in a growing market but faces stiff competition from established brands.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: The blend of 80% coffee and 20% chicory aligns well with traditional South Indian preferences.

Sources: MarketResearch, Euromonitor
Brand Strength 10/20

Weight: 20

Contribution: 10

Rationale: Continental is recognized but faces strong competition from established brands in the market.

Sources: Mintel, IDC
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Coffee consumption in India is growing, driven by urbanization and changing preferences.

Sources: Nielsen, Statista
Price Positioning 15/20

Weight: 20

Contribution: 15

Rationale: Pricing is competitive for the quality offered, appealing to value-conscious consumers.

Sources: RetailDive, EconomicTimes
Competition 2/10

Weight: 10

Contribution: 2

Rationale: The market is saturated with strong local and international brands, making differentiation key.

Sources: IDC, Euromonitor
Use-case Advantage 4/5

Weight: 5

Contribution: 4

Rationale: Ideal for home brewing, catering to the growing trend of at-home coffee preparation.

Sources: Nielsen, Mintel

Summary

Strong potential in a growing market but faces stiff competition from established brands.

Where to Buy

Amazon India

₹350.00

2-3 days · ⭐ 4.3/5

Buy

Flipkart

₹380.00

3-5 days · ⭐ 4.2/5

Buy

Reliance Fresh

₹320.00

N/A · ⭐ 4.0/5

Big Bazaar

₹330.00

N/A · ⭐ 4.1/5

Store	Price (₹)	Delivery	Rating	Link
Amazon India	350.00	2-3 days	4.3/5	Buy Now
Flipkart	380.00	3-5 days	4.2/5	Buy Now
Reliance Fresh	320.00	N/A	4.0/5	-
Big Bazaar	330.00	N/A	4.1/5	-

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Continental Malgudi Filter Coffee Powder \| 500gm Pouch \| 80% Coffee - 20% Chicory \| Traditional South Indian \| Roasted Ground\| Smooth Flavour and Rich Aroma \| Estimated Delivery: 2-3 days In Stock	Rs.350.00 Rs.450.00 COD	GO TO STORE GO TO STORE
Continental Malgudi Filter Coffee Powder \| 500gm Pouch \| 80% Coffee - 20% Chicory \| Traditional South Indian \| Roasted Ground\| Smooth Flavour and Rich Aroma \| Estimated Delivery: 2-3 days In Stock COD