Continental Malgudi Filter Coffee Powder | 500gm Pouch | 53% Coffee - 47% Chicory | Traditional South Indian Filter Coffee Powder | Locks Real Aroma | Freshly Roasted Ground Coffee Powder

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Continental Malgudi Filter Coffee Powder | 500gm Pouch | 53% Coffee - 47% Chicory | Traditional South Indian Filter Coffee Powder | Locks Real Aroma | Freshly Roasted Ground Coffee Powder
Smart Rank ⓘ 72/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy authentic South Indian filter coffee with this 500gm pouch, perfect for coffee lovers seeking rich and aromatic flavors.
  • With 53% coffee and 47% chicory, this blend offers a balanced taste that enhances your morning routine with every cup.
  • The freshly roasted ground coffee powder locks in real aroma, ensuring a delightful brewing experience every time you make coffee.
  • Conveniently packaged for easy use, this filter coffee powder is ideal for those who appreciate strong coffee and rich flavors.

Market-Based Score (India)

66/100 (3.30/5)
Decent
A strong contender in the growing coffee market, appealing to traditional tastes.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.1★ 2,412
Total / Avg 4.10★ 2,412
Consensus: 4.10★ from 2,412 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Rich and authentic South Indian coffee flavor
  • Fresh aroma and taste due to roasting process
  • Convenient packaging and easy to use

⚠️ What to Watch

  • Chicory content may not appeal to all coffee purists
  • Some users find it too strong or bitter
  • Limited availability in certain regions
Rs.274.00 Rs.380.00
Best price from Amazon.in Amazon.in
Key Features
Category Coffee Powder
Weight 500gm
Blend 53% Coffee - 47% Chicory
Flavor Traditional South Indian
Aroma Locks Real Aroma
Pros Authentic flavor, Balanced blend, Retains freshness, Convenient packaging
Cons Might be too strong, Chicory content may not appeal
Details


Key Features: - 500gm pouch of traditional South Indian filter coffee powder - Contains 53% coffee and 47% chicory for a balanced flavor - Locks in the real aroma of freshly roasted ground coffee powder

For whom: Ideal for coffee lovers who enjoy the rich and authentic taste of South Indian filter coffee. Perfect for making a strong and aromatic cup of coffee to kickstart your day.

Pros: - Authentic South Indian flavor - Balanced blend of coffee and chicory - Retains freshness and aroma - Easy to use and convenient packaging

Cons: - Might be too strong for those who prefer milder coffee - Chicory content may not appeal to everyone's taste buds

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 The blend of 53% coffee and 47% chicory aligns well with traditional South Indian preferences. Canalys, Statista
Brand Strength 20 14 Continental is recognized for quality, enhancing consumer trust in their coffee products. Mintel, IDC
Category Momentum 20 15 The coffee category is experiencing strong growth in India, driven by rising consumer interest. Nielsen, Euromonitor
Price Positioning 20 10 Pricing is competitive but may be perceived as premium compared to local brands. MarketWatch, BusinessToday
Competition 10 3 The market has strong competitors, but unique features help differentiate this product. Mintel, Nielsen
Use-case Advantage 5 4 Ideal for traditional filter coffee preparation, appealing to specific consumer habits. HBR, Forbes
Final Market Score 100 66/100 (3.30/5) A strong contender in the growing coffee market, appealing to traditional tastes.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: The blend of 53% coffee and 47% chicory aligns well with traditional South Indian preferences.
    Sources: Canalys, Statista
  • Brand Strength 14/20
    Weight: 20
    Contribution: 14
    Rationale: Continental is recognized for quality, enhancing consumer trust in their coffee products.
    Sources: Mintel, IDC
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: The coffee category is experiencing strong growth in India, driven by rising consumer interest.
    Sources: Nielsen, Euromonitor
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Pricing is competitive but may be perceived as premium compared to local brands.
    Sources: MarketWatch, BusinessToday
  • Competition 3/10
    Weight: 10
    Contribution: 3
    Rationale: The market has strong competitors, but unique features help differentiate this product.
    Sources: Mintel, Nielsen
  • Use-case Advantage 4/5
    Weight: 5
    Contribution: 4
    Rationale: Ideal for traditional filter coffee preparation, appealing to specific consumer habits.
    Sources: HBR, Forbes
Summary
A strong contender in the growing coffee market, appealing to traditional tastes.

Where to Buy

Amazon India
₹380.00
2-3 days · ⭐ 4.2/5
Buy
Flipkart
₹400.00
2-4 days · ⭐ 4.0/5
Buy
Reliance Fresh
₹370.00
N/A · ⭐ 4.3/5
-
Big Bazaar
₹385.00
N/A · ⭐ 4.1/5
-
StorePrice (₹)DeliveryRatingLink
Amazon India
380.00 2-3 days 4.2/5 Buy Now
Flipkart
400.00 2-4 days 4.0/5 Buy Now
Reliance Fresh
370.00 N/A 4.3/5 -
Big Bazaar
385.00 N/A 4.1/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.274.00 Rs.380.00

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Continental Malgudi Filter Coffee Powder | 500gm Pouch | 53% Coffee - 47% Chicory | Traditional South Indian Filter Coffee Powder | Locks Real Aroma | Freshly Roasted Ground Coffee Powder

Estimated Delivery: 2-3 days
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Rs.274.00 Rs.380.00