XO Curls Hydrating Conditioner With Argan Oil And Aloe Vera A Curly Hair Therapy Range That Gives Women Men Frizz Free Soft Natural Curls 250 Milliliters

XO Curls Hydrating Conditioner With Argan Oil And Aloe Vera A Curly Hair Therapy Range That Gives Women Men Frizz Free Soft Natural Curls 250 Milliliters

Key Features: - Contains Argan Oil and Aloe Vera for hydration and nourishment - Helps to combat frizz and create soft, natural curls - Suitable for both women and men with curly hair - Comes in a convenient 250ml size

For whom: This hydrating conditioner is perfect for anyone with curly hair looking to enhance and define their natural curls. It is suitable for all hair types and textures, both men and women.

Pros: - Hydrates and nourishes the hair - Helps to combat frizz and create soft, natural curls - Suitable for all hair types - Convenient size for easy use

Cons: - Some users may find the scent too strong - May not be suitable for those with very fine hair

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains popular ingredients for curly hair care.	Vogue India
Brand Strength	20	10	Established brand with good reputation in hair care.	Brandwatch
Category Momentum	20	15	Growing demand for curly hair products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	8	Facing competition from other established curly hair conditioner brands.	Cosmopolitan India
Use-case Advantage	5	3	Addresses frizz and provides soft curls for both men and women.	Elle India
Final Market Score	100	66/100 (3.30/5)	XO Curls Hydrating Conditioner is well-positioned in the growing Indian curly hair care market.

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