WOW Coconut Avocado Oil No Parabens Sulphate Hair Conditioner 300mL

WOW Coconut Avocado Oil No Parabens Sulphate Hair Conditioner 300mL

WOW Coconut Avocado Oil Hair Conditioner is a premium hair care product that is free from parabens and sulphates. Enriched with the nourishing properties of coconut and avocado oils, this conditioner helps to deeply moisturize and repair dry and damaged hair.

Key features of this hair conditioner include its natural ingredients, intense hydration benefits, and gentle formula that is suitable for all hair types. It also helps to detangle hair, reduce frizz, and improve overall hair health.

This conditioner is ideal for those with dry, damaged, or frizzy hair looking for a natural and effective way to nourish and repair their strands. It is also suitable for individuals who prefer to use clean beauty products that are free from harmful chemicals.

Pros: - Deeply moisturizes and repairs hair - Natural ingredients - Suitable for all hair types - Helps with detangling and reducing frizz Cons: - Some may find the scent too strong - May not be as effective for very oily hair types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Coconut and avocado oil blend aligns with current consumer preferences for natural ingredients.	Euromonitor
Brand Strength	20	18	WOW brand well-established and trusted in Indian market.	Brandwatch
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Kantar
Competition	10	8	Facing moderate competition from other natural hair conditioners in the market.	Nielsen
Use-case Advantage	5	5	Addresses the need for a nourishing conditioner for dry and damaged hair.	GfK
Final Market Score	100	76/100 (3.80/5)	Strong brand and ingredient fit position WOW Coconut Avocado Oil Conditioner well in the growing natural hair care segment in India.

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