Wella Professionals Invigo Nutri Enrich Deep Nourishing Mask 500ml

Wella Professionals Invigo Nutri Enrich Deep Nourishing Mask 500ml

- Product: Wella Professionals Invigo Nutri Enrich Deep Nourishing Mask is a luxurious hair mask designed to deeply nourish and moisturize dry, damaged hair.

- Key Features: This mask is enriched with Nutri-Enrich-Blend, which contains vitamin E, goji berry extract, and silk amino acids to provide intense hydration, smoothness, and shine to the hair. It also helps to detangle and improve manageability.

- For whom: This mask is ideal for those with dry, damaged, or chemically treated hair who are looking to restore vitality and softness to their locks.

- Pros: The Wella Professionals Invigo Nutri Enrich Deep Nourishing Mask is highly effective at moisturizing and nourishing the hair, leaving it feeling soft, smooth, and rejuvenated. It has a pleasant fragrance and is suitable for all hair types.

- Cons: Some users may find the price of the 500ml size to be on the higher side, but a little goes a long way with this product, making it worth the investment in the long run.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The deep nourishing mask with 500ml size meets the needs of Indian consumers for intensive hair care treatments.	Euromonitor
Brand Strength	20	18	Wella Professionals is a well-established and trusted brand in India.	Brandwatch
Category Momentum	20	15	Growing demand for premium hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	8	Facing moderate competition from other premium hair mask brands in India.	Kantar
Use-case Advantage	5	5	Addresses the specific need for deep nourishment in Indian climate conditions.	BeautyInsider
Final Market Score	100	76/100 (3.80/5)	Strong brand and product fit in growing Indian premium hair care market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—