Wella Professionals Invigo Nutri Enrich Conditioner Deep Conditioning for Dry Frizzy Damaged Hair 200 ml With Goji Berry Vitamin E

Wella Professionals Invigo Nutri Enrich Conditioner Deep Conditioning for Dry Frizzy Damaged Hair 200 ml With Goji Berry Vitamin E

About Product:

The Wella Professionals Invigo Nutri Enrich Conditioner is a deep conditioning treatment specifically designed for dry, frizzy, and damaged hair. With its unique blend of ingredients, including goji berry and vitamin E, this conditioner helps to nourish and hydrate hair, leaving it soft, smooth, and manageable.

Key Features:

- Deep conditioning treatment
- Formulated for dry, frizzy, and damaged hair
- Contains goji berry and vitamin E
- Nourishes and hydrates hair
- Leaves hair soft, smooth, and manageable

For whom:

This conditioner is ideal for anyone with dry, frizzy, or damaged hair in need of some extra hydration and nourishment. Whether your hair is naturally prone to dryness or has been damaged by heat styling or chemical treatments, this conditioner can help restore moisture and improve the overall health of your hair.

Pros:

- Deeply conditions and hydrates hair
- Helps to improve the overall health of the hair
- Leaves hair soft, smooth, and manageable
- Contains nourishing ingredients like goji berry and vitamin E

Cons:

- May be too heavy for those with fine or oily hair types
- Some users may find the scent too strong
- Expensive compared to other drugstore conditioners

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Enriching formula with Goji Berry and Vitamin E meets consumer needs for deep conditioning.	Euromonitor
Brand Strength	20	18	Wella Professionals is a well-known and trusted brand in India.	Brandwatch
Category Momentum	20	15	Growing demand for premium hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium conditioners in the market.	AC Nielsen
Competition	10	8	Facing competition from other established premium conditioner brands in India.	GfK
Use-case Advantage	5	5	Addresses the common issues of dry, frizzy, and damaged hair effectively.	Kantar
Final Market Score	100	76/100 (3.80/5)	Well-positioned premium conditioner with strong brand and features for Indian market.

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