Wella Professionals Fusion Intense Repair Mask 500ml

Wella Professionals Fusion Intense Repair Mask 500ml

The Wella Professionals Fusion Intense Repair Mask is a nourishing mask designed to repair and protect damaged hair. It uses silk amino acids to penetrate deep into the hair shaft, strengthening and rejuvenating each strand.

Key Features:
- Formulated with silk amino acids for deep repair
- Helps to restore strength and resilience to damaged hair
- Provides intense hydration and nourishment
- Leaves hair feeling soft, smooth, and manageable

For whom:
This product is perfect for those with damaged, dry, or brittle hair in need of intense repair. It is suitable for all hair types and textures.

Pros:
- Deeply nourishing and repairing
- Leaves hair feeling soft and silky
- Helps to improve strength and elasticity

Cons:
- May be too heavy for very fine or oily hair types
- Slightly higher price point than some other hair masks

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The product offers advanced repair features suitable for Indian consumers	GfK, Nielsen
Brand Strength	20	18	Wella Professionals is a well-known and trusted brand in India	Brandwatch, Kantar
Category Momentum	20	15	Strong demand for premium hair conditioners in Indian market	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar premium conditioners in India	Retail360, IRI
Competition	10	8	Facing strong competition from other premium hair conditioner brands in India	Statista, Forbes
Use-case Advantage	5	5	Addresses specific hair repair needs of Indian consumers	Spire Research, MarketLine
Final Market Score	100	76/100 (3.80/5)	Well-positioned premium hair conditioner in a competitive Indian market

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—