Tresemme Curl Hydration Conditioner 828 Ml With Unscented Ayur Lotion Dry 50 Ml Count 2

Tresemme Curl Hydration Conditioner 828 Ml With Unscented Ayur Lotion Dry 50 Ml Count 2

About Product: The Tresemme Curl Hydration Conditioner is specifically designed for curly hair to provide hydration and nourishment. It helps define curls and reduce frizz for a more manageable and healthy-looking hair.

Key Features: This conditioner contains a blend of shea butter and hibiscus extract to moisturize and enhance the natural shape of curls. It is free from sulfates and parabens, making it safe for daily use without drying out the hair.

For Whom: This conditioner is ideal for individuals with curly or wavy hair looking to enhance their natural curls and keep them hydrated and frizz-free.

Pros: The Tresemme Curl Hydration Conditioner is affordable, has a pleasant scent, and effectively moisturizes and defines curls. It is also available in a large 828 ml size for long-lasting use.

Cons: Some users may find the formula to be too thick for their liking, and others may prefer a conditioner with a more pronounced scent.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Large size of conditioner and inclusion of Ayur lotion cater to Indian consumer preferences for value and natural ingredients.	Nielsen
Brand Strength	20	18	Tresemme is a well-established brand in the Indian haircare market.	Euromonitor
Category Momentum	20	15	Growing demand for curly hair products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GfK
Competition	10	0	Intense competition in the conditioner market segment in India.	IRI
Use-case Advantage	5	3	Addresses the specific needs of curly hair for hydration and nourishment.	Kantar
Final Market Score	100	66/100 (3.30/5)	Tresemme Curl Hydration Conditioner positioned well in growing Indian curly haircare market.

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