TIGI Bed Head Ego Boost Leave in Conditioner and Split End Mender 237 ml

TIGI Bed Head Ego Boost Leave in Conditioner and Split End Mender 237 ml

About Product: TIGI Bed Head Ego Boost Leave in Conditioner is a lightweight and nourishing formula that helps to detangle, condition, and protect hair. It also works as a split end mender to help with any damage or breakage.

Key Features: This leave-in conditioner contains hydrolyzed keratin to strengthen and protect hair, while also adding shine and moisture. It has a fresh and fruity fragrance that lingers throughout the day, leaving hair smelling great.

For whom: This product is ideal for anyone with dry or damaged hair that needs some extra care and hydration. It is also suitable for all hair types and can be used on both colored and natural hair.

Pros: - Lightweight formula that doesn't weigh hair down - Helps to detangle and condition hair, making it easier to style - Can be used on wet or dry hair for added moisture and protection

Cons: - Some users may find the fragrance too strong - May not be suitable for those with very fine or oily hair types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The leave-in conditioner and split end mender addresses key concerns of Indian consumers.	Euromonitor
Brand Strength	20	18	TIGI Bed Head is a well-known and trusted brand in the hair care industry.	Brandwatch
Category Momentum	20	15	Growing demand for premium hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	8	Facing competition from both established and emerging hair care brands.	Forbes
Use-case Advantage	5	5	Offers convenience and efficiency in hair care routine.	Vogue
Final Market Score	100	76/100 (3.80/5)	Strong brand and product fit in a growing market, facing competitive pricing pressures.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—