Tigi Bed Head Colour Goddess Conditioner 400 ml

Tigi Bed Head Colour Goddess Conditioner 400 ml

About Product: Tigi Bed Head Colour Goddess Conditioner is specifically designed to help prolong the life of your hair color. It helps to nourish and protect colored hair, leaving it looking vibrant and radiant.

Key Features: - Enriched with keratin and coconut oil to help smooth and strengthen hair - Helps to prevent color fading and maintain vibrancy - Leaves hair soft, shiny, and manageable - Has a delicious, fruity fragrance

For whom: This conditioner is ideal for anyone with colored hair looking to keep it looking fresh and vibrant for longer. It is suitable for all hair types and textures.

Pros: - Helps to prolong the life of hair color - Nourishing formula leaves hair feeling soft and healthy - Smells amazing - Easy to use and rinse out

Cons: - Some may find the price point a bit high compared to other conditioners - The packaging may be a bit bulky for some people's preferences

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The formulation and size of the conditioner meet the needs of Indian consumers.	Euromonitor
Brand Strength	20	18	Tigi Bed Head is a well-known and trusted brand in the hair care industry.	Brandwatch
Category Momentum	20	15	Growing demand for premium hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium conditioners in the market.	AC Nielsen
Competition	10	8	Facing moderate competition from other premium conditioner brands in India.	GfK
Use-case Advantage	5	5	Specifically designed for color-treated hair, addressing a common need in the market.	Kantar
Final Market Score	100	76/100 (3.80/5)	Well-positioned premium conditioner with strong brand and market fit.

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