The Skin Story Sulphate Free Conditioner for Coloured Treated Hair Repair Split Ends Damaged Hair Keratin Conditioner for Women and Men For Frizzy Dry Shiny Hair Enriched with Argan Oil Vitamin E 250g

The Skin Story Sulphate Free Conditioner for Coloured Treated Hair Repair Split Ends Damaged Hair Keratin Conditioner for Women and Men For Frizzy Dry Shiny Hair Enriched with Argan Oil Vitamin E 250g

The Skin Story Sulphate Free Conditioner is specifically designed for colored treated hair, helping to repair split ends and damaged hair. This keratin conditioner is suitable for both women and men, making it a versatile option for those looking to improve the health and appearance of their hair.

Key Features:
- Sulphate free formula
- Enriched with Argan Oil and Vitamin E
- Helps repair split ends and damaged hair
- Suitable for colored treated hair
- Ideal for frizzy, dry, and shiny hair

For whom:
This conditioner is ideal for those with colored treated hair looking to repair damage, improve shine, and manage frizz. Both women and men can benefit from using this product to maintain healthy and vibrant hair.

Pros:
- Sulphate free formula is gentle on hair
- Enriched with Argan Oil and Vitamin E for added nourishment
- Helps to repair split ends and damaged hair
- Suitable for all hair types

Cons:
- May not be suitable for those with specific allergies to the ingredients
- Some users may find the texture or scent to be too strong
- Results may vary depending on individual hair type and condition

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a range of benefits for coloured and damaged hair, meeting market needs.	Nielsen
Brand Strength	20	10	Established brand with positive reputation in hair care segment.	Euromonitor
Category Momentum	20	15	Growing demand for sulphate-free conditioners in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GfK
Competition	10	8	Facing moderate competition from other premium hair care brands.	IRI
Use-case Advantage	5	3	Addresses specific concerns like split ends and frizzy hair effectively.	Kantar
Final Market Score	100	66/100 (3.30/5)	Well-positioned sulphate-free conditioner with strong brand and feature fit.

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