Sunsilk Radiant Black Shine Conditioner 80ml

Sunsilk Radiant Black Shine Conditioner 80ml

Sunsilk Radiant Black Shine Conditioner is specially formulated to provide intense nourishment and shine to black hair. Enriched with a unique blend of oils and proteins, this conditioner helps to strengthen and moisturize the hair, leaving it soft, smooth, and full of radiant shine.

Key Features:
1. Formulated for black hair
2. Enriched with oils and proteins
3. Strengthens and moisturizes hair
4. Leaves hair soft, smooth, and shiny
For whom:
Sunsilk Radiant Black Shine Conditioner is ideal for individuals with black hair looking to enhance its shine and overall health. Whether you have natural black hair or colored black hair, this conditioner is perfect for adding that extra touch of brilliance to your locks.

Pros:
1. Intense nourishment for black hair
2. Adds radiant shine
3. Strengthens hair
4. Pleasant scent
Cons:
1. May be too heavy for fine hair
2. Some may find the scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	80ml size and black shine feature align well with current consumer preferences.	Euromonitor
Brand Strength	20	18	Sunsilk's strong brand presence and trust in the Indian market.	Brandwatch
Category Momentum	20	15	Growing demand for hair care products in India.	Mintel
Price Positioning	20	10	Competitively priced for the Indian market.	Retail360
Competition	10	10	Facing moderate competition from other established conditioner brands in India.	Nielsen
Use-case Advantage	5	3	Addresses the need for hair shine and conditioning in a single product.	Kantar
Final Market Score	100	76/100 (3.80/5)	Sunsilk Radiant Black Shine Conditioner 80ml is well-positioned in the Indian conditioner market with strong brand presence and suitable features.

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