St Botanica GO Colored Purple Hair Conditioner 200ml Infused with Linseed Purple Mica Sunflower Oil to Nourish Protect Bleached Colored Hair No Parabens Sulphates Vegan Cruelty Free

St Botanica GO Colored Purple Hair Conditioner 200ml Infused with Linseed Purple Mica Sunflower Oil to Nourish Protect Bleached Colored Hair No Parabens Sulphates Vegan Cruelty Free

This St Botanica GO Colored Purple Hair Conditioner is specially formulated for bleached and colored hair. It is infused with Linseed, Purple Mica, and Sunflower Oil to nourish and protect your hair, leaving it soft and shiny. Plus, this conditioner is free from parabens and sulphates, making it a vegan and cruelty-free option for hair care.

Key Features:
- Specifically designed for bleached and colored hair
- Infused with Linseed, Purple Mica, and Sunflower Oil
- Nourishes and protects hair
- Free from parabens and sulphates
- Vegan and cruelty-free

For whom:
This hair conditioner is perfect for those with bleached or colored hair who want to keep their locks looking vibrant and healthy. It is suitable for all hair types and textures.

Pros:
- Deeply nourishing formula
- Helps to maintain color vibrancy
- Leaves hair soft and shiny
- Vegan and cruelty-free

Cons:
- Some may find the scent overpowering
- May not be hydrating enough for very dry hair types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Rich in linseed and sunflower oil, meeting consumer preference for natural ingredients	Euromonitor
Brand Strength	20	18	Strong brand reputation in the natural hair care segment	Brandwatch
Category Momentum	20	15	Growing demand for premium hair conditioners in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium hair conditioners	Retail360
Competition	10	8	Facing moderate competition from established and emerging brands in the segment	Nielsen
Use-case Advantage	5	5	Tailored for bleached and colored hair, addressing specific consumer needs	Kantar
Final Market Score	100	76/100 (3.80/5)	Well-positioned premium hair conditioner with strong brand and ingredient appeal in a competitive market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
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Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—