Shea Moisture 100 Virgin Coconut Oil Daily Hydration Conditioner Pack Of 1

Shea Moisture 100 Virgin Coconut Oil Daily Hydration Conditioner Pack Of 1

The Shea Moisture 100% Virgin Coconut Oil Daily Hydration Conditioner is a nourishing and hydrating hair product that is perfect for those looking to add moisture and shine to their locks.

Key Features: - Made with 100% Virgin Coconut Oil, Coconut Milk, and Acacia Senegal, this conditioner helps to soften and detangle hair while providing deep hydration. - Free from sulfates, parabens, phthalates, propylene glycol, mineral oil, and animal testing. - Can be used on all hair types, including curly, coily, and wavy hair.

For whom: This conditioner is ideal for anyone looking to add moisture, shine, and manageability to their hair. Whether you have dry, damaged, or frizzy hair, this product can help to restore health and vitality to your locks.

Pros: - Deeply hydrating formula - Helps to detangle and soften hair - Free from harmful chemicals and animal testing

Cons: - Some users may find the fragrance to be too strong - May be too heavy for those with fine or oily hair

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Coconut oil-based conditioner aligns with the trend towards organic ingredients in India.	Nielsen
Brand Strength	20	10	Shea Moisture is a recognized brand in the natural hair care segment in India.	Euromonitor
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar natural hair care products in India.	Kantar
Competition	10	6	Facing competition from both international and local brands offering similar natural hair care products in India.	IRI
Use-case Advantage	5	5	Addresses the hydration needs of Indian consumers with dry hair.	GfK
Final Market Score	100	66/100 (3.30/5)	Well-positioned natural hair care conditioner in a competitive Indian market.

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