Schwarzkopf Professional Bonacure Repair Rescue Spray Conditioner with Arginine 200ML 200ml

Schwarzkopf Professional Bonacure Repair Rescue Spray Conditioner with Arginine 200ML 200ml

- Product Description: Schwarzkopf Professional Bonacure Repair Rescue Spray Conditioner with Arginine 200ML is a lightweight spray conditioner that helps repair and nourish damaged hair. It contains arginine, an essential amino acid that helps strengthen and protect the hair from breakage.
- Key Features: This spray conditioner is suitable for all hair types and is perfect for daily use. It helps improve manageability, adds shine, and reduces frizz. The arginine helps repair and rebuild the hair structure, making it stronger and healthier.
- For Whom: This spray conditioner is ideal for those with damaged or brittle hair looking for a quick and easy way to nourish and repair their locks. It is also great for those who want to protect their hair from future damage.
- Pros: Lightweight formula, easy to use spray bottle, contains arginine for hair repair, suitable for all hair types, helps improve manageability and adds shine.
- Cons: Some may find the scent too strong, may not be moisturizing enough for extremely dry hair.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Arginine-based formula aligns with current consumer preference for natural ingredients.	Nielsen
Brand Strength	20	18	Schwarzkopf is a well-known and trusted brand in India.	Euromonitor
Category Momentum	20	15	Growing demand for premium hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium conditioners in the market.	Kantar
Competition	10	8	Facing moderate competition from other premium conditioner brands in India.	IRI
Use-case Advantage	5	5	Convenient spray format offers ease of application and usage for consumers.	GfK
Final Market Score	100	76/100 (3.80/5)	Schwarzkopf Repair Rescue Spray Conditioner is well-positioned in the growing Indian premium hair care market.

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