PURELOGICA T3 Care Hair Conditioner Texture Transformation Technology Healthy Frizz Free Enriched with wheat Hydrolyzed Keratin Protein Smoothness shine for all hair types 150 ml

PURELOGICA T3 Care Hair Conditioner Texture Transformation Technology Healthy Frizz Free Enriched with wheat Hydrolyzed Keratin Protein Smoothness shine for all hair types 150 ml

About Product: PURELOGICA T3 Care Hair Conditioner is a revolutionary hair care product that utilizes Texture Transformation Technology to provide healthy, frizz-free hair. Enriched with wheat hydrolyzed keratin protein, this conditioner delivers smoothness and shine to all hair types. Key Features: - Texture Transformation Technology - Enriched with wheat hydrolyzed keratin protein - Smoothness and shine for all hair types - 150 ml bottle size For whom: This conditioner is perfect for anyone looking to achieve healthy, frizz-free hair with added smoothness and shine. It is suitable for all hair types, making it a versatile option for anyone in need of a hair care solution. Pros: - Utilizes innovative Texture Transformation Technology - Enriched with wheat hydrolyzed keratin protein for added benefits - Provides smoothness and shine to all hair types - Convenient 150 ml bottle size for easy use Cons: - Some users may find the price point to be higher than other hair conditioners on the market - The fragrance may not be appealing to all consumers, as scent preferences vary

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative technology and ingredients catering to diverse hair types	Vogue India
Brand Strength	20	18	Established brand with a reputation for quality hair care products	Brand Equity
Category Momentum	20	15	Growing demand for premium hair conditioners in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium hair conditioners	Retail Today
Competition	10	8	Facing competition from established and emerging hair conditioner brands	Beauty Monitor
Use-case Advantage	5	5	Addresses common hair concerns like frizz and lack of shine effectively	Elle India
Final Market Score	100	76/100 (3.80/5)	Innovative hair conditioner with strong brand backing, positioned well in the market.

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