Pilgrim Korean Argan Oil Hair Conditioner With White Lotus Camellia Discover Healthy Bouncy And Shiny Hair Deep Nourishment All Hair Types Men And Women Korean Beauty Secrets 200 Millilitre

Pilgrim Korean Argan Oil Hair Conditioner With White Lotus Camellia Discover Healthy Bouncy And Shiny Hair Deep Nourishment All Hair Types Men And Women Korean Beauty Secrets 200 Millilitre

Key Features: - Formulated with Argan oil, white lotus, and camellia for deep nourishment - Suitable for all hair types - Helps achieve healthy, bouncy, and shiny hair - Inspired by Korean beauty secrets

For whom: - Suitable for both men and women - Ideal for those looking to improve the overall health and appearance of their hair - Perfect for those interested in incorporating Korean beauty products into their hair care routine

Pros: - Nourishes hair deeply for improved hair health - Leaves hair bouncy, shiny, and manageable - Suitable for all hair types - Infused with natural ingredients known for their beneficial properties

Cons: - May not be suitable for those with specific allergies to any of the listed ingredients.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative blend of Korean Argan Oil and White Lotus Camellia for deep nourishment.	Vogue India
Brand Strength	20	18	Established brand with a reputation for quality hair care products.	Brand Equity
Category Momentum	20	15	Growing demand for premium hair conditioners in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium hair conditioners in India.	Retail Today
Competition	10	10	Facing strong competition from other Korean beauty brands in the Indian hair care market.	Beauty Insights
Use-case Advantage	5	3	Suitable for all hair types, offering versatility to a wide range of consumers.	Haircare Magazine
Final Market Score	100	76/100 (3.80/5)	Innovative Korean hair conditioner with strong brand and feature fit.

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