Pilgrim Anti Hairfall Conditioner with Redensyl Anagain 200ml Hairfall control conditioner with Black Korean Rice Paraben Silicone Free Suitable for All Hair Types For Women and Men

Pilgrim Anti Hairfall Conditioner with Redensyl Anagain 200ml Hairfall control conditioner with Black Korean Rice Paraben Silicone Free Suitable for All Hair Types For Women and Men

Key Features: - Enriched with Redensyl and Anagain for effective hair fall control - Contains Black Korean Rice to strengthen hair from root to tip - Paraben and Silicone free formula - Suitable for all hair types, including color-treated hair - Suitable for both women and men
For whom: - Individuals experiencing hair fall and looking for a natural solution - People with all hair types seeking a conditioner that is gentle on the scalp - Those who prefer to use products free from parabens and silicones
Pros: - Promotes hair growth and reduces hair fall - Strengthens hair and improves overall hair health - Suitable for daily use - Gender-neutral scent appeals to both men and women
Cons: - May not be as moisturizing for extremely dry hair types - Slightly higher price point compared to conventional conditioners

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative ingredients like Redensyl and Anagain cater to specific hairfall concerns	CosmeticsDesignAsia
Brand Strength	20	10	Established brand with positive reputation in the haircare segment	Brandwatch
Category Momentum	20	15	Growing demand for hairfall control conditioners in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium hairfall control conditioners	Euromonitor
Competition	10	6	Facing competition from established haircare brands offering similar hairfall solutions	IRI
Use-case Advantage	5	5	Suitable for all hair types, appealing to a wider consumer base	Kantar
Final Market Score	100	66/100 (3.30/5)	Competitively positioned hairfall control conditioner with broad appeal in the Indian market

Factor	Rating (out of 5)	Notes
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