OGX Nourishing Coconut Milk Moisturizing Conditioner For Strong Healthy Hair With Coconut Milk Coconut Oil Egg White Protein Paraben Free Sulfate Free Surfactants 385Ml 1 Count

OGX Nourishing Coconut Milk Moisturizing Conditioner For Strong Healthy Hair With Coconut Milk Coconut Oil Egg White Protein Paraben Free Sulfate Free Surfactants 385Ml 1 Count

OGX Nourishing Coconut Milk Moisturizing Conditioner is a luxurious conditioner that helps to nourish and strengthen hair for a healthy, glossy shine.
Key Features: - Contains coconut milk, coconut oil, and egg white protein to hydrate and strengthen hair - Free of parabens and sulfates, making it gentle on the hair and scalp - Leaves hair feeling soft, smooth, and manageable - Helps to repair and prevent damage, promoting healthier hair over time
For whom: This conditioner is suitable for anyone looking to improve the strength and overall health of their hair. It is especially beneficial for those with dry or damaged hair in need of extra nourishment.
Pros: - Rich in natural ingredients known for their hair-strengthening properties - Free of harsh chemicals that can strip the hair of natural oils - Leaves hair feeling soft, silky, and manageable - Pleasant coconut scent that lingers in the hair
Cons: - May be too heavy for those with fine or oily hair - Some users may find the scent overpowering

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Coconut milk, coconut oil, and egg white protein align with current consumer preferences for natural ingredients.	Euromonitor
Brand Strength	20	18	OGX is a well-established brand with a loyal customer base in India.	Brandwatch
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	10	Facing moderate competition from other established and emerging brands in the conditioner segment.	Nielsen
Use-case Advantage	5	3	Addresses the need for strong and healthy hair, a key concern for Indian consumers.	Kantar
Final Market Score	100	76/100 (3.80/5)	Well-positioned natural conditioner with strong brand backing in a competitive market.

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