Nexxus Humectress Ultimate Moisturizing Conditioner 33 8 fl oz 1l

Nexxus Humectress Ultimate Moisturizing Conditioner 33 8 fl oz 1l

About Product: Nexxus Humectress Ultimate Moisturizing Conditioner is a luxurious formula that helps to deeply nourish and hydrate hair, leaving it smooth, shiny, and manageable. Formulated with a unique blend of protein-rich ingredients, this conditioner helps to strengthen and protect hair from damage. Key Features: - Hydrating formula - Protein-rich ingredients - Strengthens and protects hair - Adds shine and manageability For whom: This conditioner is perfect for individuals with dry, damaged, or frizzy hair who are looking to restore moisture and improve the overall health of their hair. Pros: - Deeply moisturizing - Leaves hair smooth and shiny - Helps to improve hair health - Pleasant fragrance Cons: - Some may find the price point to be on the higher side - May not be suitable for those with oily hair who are looking for a lightweight conditioner

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers superior moisturizing properties suitable for Indian climate.	IndiaRetailing
Brand Strength	20	15	Nexxus is a well-known and trusted brand in the Indian market.	Brandwatch
Category Momentum	20	10	Growing demand for premium hair care products in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium conditioners in India.	Euromonitor
Competition	10	6	Facing strong competition from other established premium conditioner brands in India.	BusinessToday
Use-case Advantage	5	5	Addresses the need for intense hydration in Indian hair care routines.	BeautyInsider
Final Market Score	100	66/100 (3.30/5)	Nexxus Humectress Conditioner offers a well-balanced profile in the competitive Indian premium conditioner market.

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