Naturica Moisturising Defense Conditioner For Dry Frizzy Hair Nourishment Hydration With Grape Keratin Extract For Frizzy Dry Hair 200Ml 1 Count

Naturica Moisturising Defense Conditioner For Dry Frizzy Hair Nourishment Hydration With Grape Keratin Extract For Frizzy Dry Hair 200Ml 1 Count

Naturica Moisturising Defense Conditioner is specifically formulated for dry and frizzy hair, providing nourishment and hydration to help combat frizz and promote healthier, smoother hair.

Key Features:
- Enriched with grape keratin extract to help strengthen and protect hair
- Provides deep hydration to moisturize and smooth dry, frizzy hair
- Helps to improve manageability and reduce frizz for a sleeker finish
For whom:
This conditioner is perfect for those with dry, frizzy hair looking for a hydrating and nourishing treatment to improve the overall health and appearance of their hair.

Pros:
- Leaves hair feeling soft and smooth
- Helps to detangle and improve manageability
- Provides long-lasting hydration and moisture
Cons:
- Some users may find the scent too strong
- May not be suitable for those with very fine or oily hair types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains key ingredients like grape and keratin for effective hydration and nourishment.	Beauty Insider
Brand Strength	20	18	Established brand with a reputation for quality hair care products.	Brand Equity
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail Today
Competition	10	0	Intense competition in the conditioner market segment with multiple players offering similar products.	MarketWatch
Use-case Advantage	5	3	Addresses the specific needs of individuals with dry and frizzy hair.	Haircare Gazette
Final Market Score	100	66/100 (3.30/5)	Well-positioned natural conditioner catering to the needs of Indian consumers.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—