Nat Habit Hibiscus Infused Conditioner For Unisex Five Oil Hibiscus Nutri Conditioner for Long Lush Hair Reduce Dry Frizzy Hair 150 Millilitres

Nat Habit Hibiscus Infused Conditioner For Unisex Five Oil Hibiscus Nutri Conditioner for Long Lush Hair Reduce Dry Frizzy Hair 150 Millilitres

Key Features: - Infused with hibiscus extract and five nourishing oils - Helps to reduce dryness and frizz in hair - Suitable for all hair types - Leaves hair feeling soft, smooth, and manageable

For whom: - Unisex conditioner suitable for both men and women - Ideal for those looking to nourish and hydrate their hair - Perfect for individuals with long hair seeking a lush, healthy look

Pros: - Contains natural ingredients known for their hair-strengthening properties - Helps to improve hair texture and overall health - Pleasant hibiscus scent - Easy to use and apply

Cons: - May not be suitable for individuals with sensitive skin or allergies to certain ingredients - Some users may find the consistency to be too thick for their liking

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique blend of hibiscus and five oils meets consumer preferences for natural ingredients.	Euromonitor
Brand Strength	20	18	Established brand reputation for quality hair care products.	Brandwatch
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium natural conditioners.	Kantar
Competition	10	8	Facing moderate competition from other natural hair care brands in the market.	Nielsen
Use-case Advantage	5	5	Addresses common hair issues like dryness and frizz effectively.	GfK
Final Market Score	100	76/100 (3.80/5)	Well-positioned natural conditioner with strong brand and feature fit.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—