Moxie Beauty Wavy Vibe Setter Travel Duo Enhances Wavy Hair 94 Moisture Retention Tackles Frizzy Dry hair Weightless Leave In Conditioner 50ml Flexi Styling Serum Gel 50ml

Moxie Beauty Wavy Vibe Setter Travel Duo Enhances Wavy Hair 94 Moisture Retention Tackles Frizzy Dry hair Weightless Leave In Conditioner 50ml Flexi Styling Serum Gel 50ml

Key Features: - Enhances wavy hair texture - Provides 94% moisture retention - Tackles frizzy and dry hair - Weightless leave-in conditioner - Includes 50ml flexi styling serum gel

For whom: The Moxie Beauty Wavy Vibe Setter Travel Duo is ideal for individuals with wavy hair looking to enhance their natural texture, retain moisture, and combat frizz and dryness. It is perfect for those who want weightless conditioning and flexible styling options.

Pros: - Effectively enhances wavy hair - Provides excellent moisture retention - Helps combat frizz and dryness - Lightweight leave-in conditioner - Includes a styling serum gel for flexible styling options Cons: - The travel size may not be sufficient for long-term use - Some users may prefer a different scent

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative formulation addressing specific needs of wavy hair.	GfK
Brand Strength	20	10	Established brand reputation in the hair care segment.	Euromonitor
Category Momentum	20	15	Growing demand for premium hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for the premium segment in India.	Nielsen
Competition	10	6	Facing moderate competition from similar premium hair care brands.	IRI
Use-case Advantage	5	5	Effective solution for managing wavy and frizzy hair on-the-go.	Kantar
Final Market Score	100	66/100 (3.30/5)	Innovative wavy hair care duo with competitive pricing and growing demand.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—