Moxie Beauty Ultra Hydrating Conditioner Intense Nourishment with Triple Butter Blend Repairs Restores Redeems Hair Tackles Frizzy Dry hair For Wavy Curly Hair Sulphate Paraben Silicone Free 175 ml

Moxie Beauty Ultra Hydrating Conditioner Intense Nourishment with Triple Butter Blend Repairs Restores Redeems Hair Tackles Frizzy Dry hair For Wavy Curly Hair Sulphate Paraben Silicone Free 175 ml

Moxie Beauty Ultra Hydrating Conditioner is a luxurious hair treatment designed to provide intense nourishment and hydration to dry and frizzy hair. Formulated with a triple butter blend, this conditioner repairs, restores, and redeems hair, leaving it soft, smooth, and silky.

Key Features: - Triple butter blend for intense nourishment - Repairs and restores dry, frizzy hair - Sulphate, paraben, and silicone free - Suitable for wavy and curly hair types - Comes in a convenient 175 ml bottle

For whom: Moxie Beauty Ultra Hydrating Conditioner is perfect for those with dry, frizzy, wavy, or curly hair in need of intense hydration and repair. Whether you have chemically treated hair or just naturally dry locks, this conditioner is sure to leave your hair looking and feeling healthier.

Pros: - Intensely hydrates and nourishes hair - Repairs damage and restores shine - Suitable for a variety of hair types - Free of harsh chemicals

Cons: - May be too heavy for those with fine or oily hair types - Scent may be overpowering for some people

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Addresses key concerns of frizzy and dry hair with natural ingredients	Allure, Vogue
Brand Strength	20	18	Established brand with positive reputation in hair care industry	Brandwatch, Kantar
Category Momentum	20	15	Growing demand for premium hair care products in Indian market	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar premium conditioners in the market	Retail360, IRI
Competition	10	8	Facing strong competition from established and emerging brands in the conditioner segment	WWD, Forbes
Use-case Advantage	5	5	Tailored for wavy and curly hair types, meeting specific consumer needs	Elle, Glamour
Final Market Score	100	76/100 (3.80/5)	Competitively positioned premium conditioner meeting diverse hair care needs in growing Indian market

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