Moroccanoil Scalp Balancing Conditioner 250ml

Moroccanoil Scalp Balancing Conditioner 250ml

- About Product

The Moroccanoil Scalp Balancing Conditioner is a gentle and moisturizing conditioner that helps to balance the scalp and promote healthy hair growth. Formulated with a blend of antioxidant-rich argan oil and lavender and geranium essential oils, this conditioner soothes and nourishes the scalp, leaving hair looking and feeling healthy.

- Key Features

Some key features of this conditioner include its lightweight formula that won't weigh hair down, its ability to detangle and smooth hair, and its soothing properties on the scalp. It is free of sulfates, parabens, and phthalates, making it safe for daily use on all hair types.

- For whom

This conditioner is perfect for those with a dry or flaky scalp, as it helps to rebalance moisture levels and promote a healthy scalp environment. It is also suitable for anyone looking to improve the overall health and appearance of their hair.

- Pros & Cons

Some pros of the Moroccanoil Scalp Balancing Conditioner include its ability to leave hair feeling soft and nourished, its pleasant scent, and its gentle formula. However, some users may find the price to be on the higher side compared to other conditioners on the market.

In conclusion, the Moroccanoil Scalp Balancing Conditioner is a luxurious and effective product that can help to promote a healthy scalp and beautiful hair.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Balancing properties and 250ml size align well with Indian consumer preferences.	Vogue, Elle
Brand Strength	20	10	Moroccanoil is a well-known premium brand in India.	Brand Equity, Business Standard
Category Momentum	20	15	Growing demand for scalp care products in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar premium conditioners in India.	Retail360, ET Retail
Competition	10	6	Facing competition from both local and international scalp care brands in India.	India Today, The Hindu
Use-case Advantage	5	5	Addresses specific scalp issues common in Indian climate.	Femina
Final Market Score	100	66/100 (3.30/5)	Moroccanoil Scalp Balancing Conditioner 250ml holds a strong position in the growing Indian scalp care market.

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