MANETAIN Ultimate Moisture Therapy 100gm Deep Conditioning for Dry Frizzy Thirsty Hair Hydrating Formula with Algae Oil Avocado Butter and Hyaluronic Acid Sulphate Paraben Silicone Free Curl Definition Frizz Control

MANETAIN Ultimate Moisture Therapy 100gm Deep Conditioning for Dry Frizzy Thirsty Hair Hydrating Formula with Algae Oil Avocado Butter and Hyaluronic Acid Sulphate Paraben Silicone Free Curl Definition Frizz Control

Key Features: - Deep conditioning treatment for dry, frizzy, and thirsty hair - Hydrating formula enriched with algae oil, avocado butter, and hyaluronic acid - Sulphate, paraben, and silicone free - Helps define curls and control frizz

For whom: This product is perfect for individuals with dry, frizzy, and thirsty hair looking to hydrate and nourish their locks. It is also ideal for those who have curly hair and want to define their curls while taming frizz.

Pros: - Provides deep hydration and nourishment to dry hair - Defines curls and helps control frizz - Free from harmful chemicals like sulphates, parabens, and silicones - Leaves hair feeling soft, smooth, and manageable

Cons: - May not be suitable for individuals with oily hair - Some may find the scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative formulation with key ingredients targeting dry and frizzy hair concerns	CosmeticsDesign, BeautyPackaging
Brand Strength	20	18	Established brand with positive reputation in hair care industry	Brand Equity, Nielsen
Category Momentum	20	15	Growing demand for premium hair care products in Indian market	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar premium hair conditioners in the market	Retail360, Business Standard
Competition	10	8	Facing competition from established brands offering similar deep conditioning products	IndiaRetailing, BeautyLaunchpad
Use-case Advantage	5	5	Addresses specific needs of individuals with curly hair seeking hydration and frizz control	Vogue, Elle
Final Market Score	100	76/100 (3.80/5)	Highly competitive premium conditioner with strong brand and innovative formulation.

Factor	Rating (out of 5)	Notes
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