Mamaearth Curd Smoothening Conditioner For Women And Men With Curd Keratin For Smooth Shiny Hair 250 Millilitre Nourishes Dry Hair Controls Frizz Coconut

Mamaearth Curd Smoothening Conditioner For Women And Men With Curd Keratin For Smooth Shiny Hair 250 Millilitre Nourishes Dry Hair Controls Frizz Coconut

Mamaearth Curd Smoothing Conditioner is a specially formulated hair care product designed for both women and men. With the power of curd keratin, this conditioner helps to smoothen and nourish dry hair, leaving it looking smooth and shiny.

Key features of this conditioner include its ability to control frizz and improve the overall texture of the hair. It is enriched with coconut oil, which not only adds hydration to the hair but also provides a pleasant fragrance.

This conditioner is suitable for individuals looking to improve the condition of their dry and frizzy hair. It is particularly beneficial for those who struggle with unmanageable hair and are looking for a solution to achieve smooth and shiny locks.

Pros of Mamaearth Curd Smoothing Conditioner include its natural ingredients, gentle formula, and effective results. Users have reported noticing a significant improvement in the texture and appearance of their hair after regular use.

Cons of this conditioner may include its consistency, which some users find to be too thick. Additionally, some individuals may prefer a stronger fragrance in their hair care products.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Curd and keratin ingredients align with current consumer preference for natural and effective hair care solutions.	Euromonitor
Brand Strength	20	18	Mamaearth is a well-known brand with strong presence in India.	Brand Equity
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	8	Facing competition from both established and emerging brands in the conditioner segment.	Business Today
Use-case Advantage	5	5	Addresses common hair issues like dryness and frizz effectively.	Vogue
Final Market Score	100	76/100 (3.80/5)	Strong contender in the Indian conditioner market due to brand strength and ingredient alignment.

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