KT Professional 3X Moisture Conditioner Deep Hydration Restores Strength Boosts Shine Prevents Dryness Keratin Infused Sulphate Paraben Free 250 ml

KT Professional 3X Moisture Conditioner Deep Hydration Restores Strength Boosts Shine Prevents Dryness Keratin Infused Sulphate Paraben Free 250 ml

Key Features: - Deep hydration for dry and damaged hair - Restores strength and elasticity - Boosts shine and luster - Prevents dryness and frizz - Infused with keratin for added nourishment - Sulphate and paraben-free formula - Comes in a convenient 250 ml size

For whom: This conditioner is perfect for those with dry, damaged, or brittle hair in need of extra moisture and nourishment. It is also suitable for those looking to prevent dryness and maintain healthy, shiny hair.

Pros: - Provides deep hydration for dry hair - Restores strength and elasticity to damaged strands - Boosts shine and adds luster to dull hair - Prevents dryness and frizz for a smoother appearance - Keratin-infused formula adds extra nourishment - Sulphate and paraben-free for gentle care

Cons: - Some users may find the formula too heavy for fine hair - The 250 ml size may not be sufficient for those with very long or thick hair

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Keratin infusion and sulphate-free align with current consumer preferences for natural ingredients.	Euromonitor
Brand Strength	20	18	Established brand with a reputation for quality hair care products.	Brand Equity
Category Momentum	20	15	Growing demand for premium hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar keratin-infused conditioners in the market.	Retail360
Competition	10	8	Facing moderate competition from other keratin-infused conditioners in the same price range.	BeautyMonitor
Use-case Advantage	5	5	Addresses multiple hair concerns like hydration, strength, shine, and dryness prevention in one product.	BeautyInsider
Final Market Score	100	76/100 (3.80/5)	Strong market potential due to brand strength, feature fit, and competitive pricing.

Factor	Rating (out of 5)	Notes
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