kerafine keratin daily care shapoo and conditioner

kerafine keratin daily care shapoo and conditioner

- About Product: Kerafine Keratin Daily Care Shampoo and Conditioner is a specially formulated hair care duo that helps to nourish and strengthen your hair. It contains keratin, a protein that is essential for healthy hair growth.

- Key Features: This shampoo and conditioner combo helps to repair damaged hair, reduce frizz, and improve overall hair health. The keratin in the formula helps to smooth out the hair cuticle, making your hair look shinier and more manageable.

- For Whom: This product is perfect for anyone looking to improve the condition of their hair, especially if it is dry, damaged, or frizzy. It is suitable for all hair types and can be used daily for best results.

- Pros: - Nourishes and strengthens hair - Reduces frizz and improves manageability - Helps to repair damaged hair - Suitable for all hair types

- Cons: - Some may find the scent to be too strong - May not be as effective for severe hair damage

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers key features like keratin for effective hair care.	Vogue
Brand Strength	20	10	Established brand reputation in the Indian market.	Brand Equity
Category Momentum	20	15	Growing demand for premium hair care products in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium products.	Retail Today
Competition	10	6	Facing strong competition from other established brands.	Beauty Insider
Use-case Advantage	5	5	Addresses common hair concerns like frizz and damage.	Femina
Final Market Score	100	66/100 (3.30/5)	Well-positioned in the Indian market with strong brand and feature fit.

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