Kera Fine Keratin Conditioner 250ml Sulfate Paraben Phosphate Sodium Chloride Free Keratin Soy Wheat Protein Professional Use

Kera Fine Keratin Conditioner 250ml Sulfate Paraben Phosphate Sodium Chloride Free Keratin Soy Wheat Protein Professional Use

The Kera Fine Keratin Conditioner is a high-quality haircare product that is sulfate, paraben, phosphate, and sodium chloride free. It is infused with keratin, soy, and wheat protein to provide deep nourishment and repair for your hair.

Key Features: - Sulfate, paraben, phosphate, and sodium chloride free - Infused with keratin, soy, and wheat protein - Provides deep nourishment and repair for the hair

For whom: This conditioner is ideal for individuals with dry, damaged, or chemically treated hair. It is suitable for professional use in salons or at home.

Pros: - Nourishes and repairs damaged hair - Free from harsh chemicals - Suitable for professional use

Cons: - May be pricey compared to other conditioners on the market - Some users may not like the scent of the product

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains key ingredients like keratin, soy, and wheat protein in line with market trends	Euromonitor
Brand Strength	20	18	Established brand with a reputation for quality hair care products	Brand Equity
Category Momentum	20	15	Growing demand for premium hair care products in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar professional-grade conditioners	Retail360
Competition	10	8	Facing moderate competition from other sulfate-free, keratin-rich conditioners in the market	Beauty Insights
Use-case Advantage	5	5	Suitable for professional salon use, catering to a niche market segment	Salon Today
Final Market Score	100	76/100 (3.80/5)	Well-positioned premium conditioner with strong brand backing and competitive pricing.

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