Kama Ayurveda Rose and Jasmine Hair Conditioner 50ml

Kama Ayurveda Rose and Jasmine Hair Conditioner 50ml

About Product: Kama Ayurveda Rose and Jasmine Hair Conditioner is a nourishing and hydrating conditioner that helps to restore moisture and shine to your hair. Made with natural ingredients, this conditioner is free from harmful chemicals like parabens and sulfates.

Key Features: - Enriched with the goodness of rose and jasmine extracts - Helps to detangle hair and improve manageability - Nourishes and moisturizes hair from root to tip - Leaves hair feeling soft, smooth, and shiny

For whom: This conditioner is suitable for all hair types and is especially beneficial for those with dry and damaged hair. It is perfect for anyone looking to add hydration and shine to their hair without weighing it down.

Pros: - Natural and chemical-free formula - Pleasant rose and jasmine fragrance - Lightweight formula that doesn't weigh hair down - Leaves hair feeling soft and manageable

Cons: - Some may find the scent too strong - May not provide enough conditioning for very dry or frizzy hair types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Rose and Jasmine ingredients align with Indian consumer preferences for natural and fragrant products.	Euromonitor
Brand Strength	20	15	Kama Ayurveda is a well-established brand known for quality.	Brand Equity
Category Momentum	20	10	Growing demand for natural hair care products in India.	Mintel
Price Positioning	20	10	Competitively priced for the premium segment in India.	Retail360
Competition	10	6	Facing competition from both traditional Ayurvedic brands and modern hair care brands in India.	Beauty Monitor
Use-case Advantage	5	5	Suitable for all hair types, addressing a wide market segment.	Vogue
Final Market Score	100	66/100 (3.30/5)	Well-positioned natural hair conditioner in a competitive Indian market.

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