Justhuman Probiotic Conditioner Nourishing Fortifying Hair Conditioner for All Hair Types Balances Scalp Microbiome Smoothens Frizz Clean Formulation 330ml

Justhuman Probiotic Conditioner Nourishing Fortifying Hair Conditioner for All Hair Types Balances Scalp Microbiome Smoothens Frizz Clean Formulation 330ml

Key Features: - Probiotic-infused formula promotes a healthy scalp microbiome - Nourishing ingredients help strengthen and fortify hair strands - Helps to smooth frizz and improve overall hair texture - Clean formulation free from harmful chemicals - Suitable for all hair types

For whom: - Individuals looking to improve the health and appearance of their hair - Those with frizzy or unruly hair in need of hydration and nourishment - Anyone wanting a conditioner that promotes scalp health

Pros: - Helps to balance the scalp microbiome for healthier hair - Fortifies and strengthens hair strands - Smoothes frizz and improves overall hair texture - Clean formulation free from harmful ingredients

Cons: - May not provide enough hydration for extremely dry hair types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative formula targeting scalp health and frizz control.	Vogue India
Brand Strength	20	18	Established brand with a reputation for quality hair care products.	Brand Equity
Category Momentum	20	15	Growing demand for natural hair care products in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium conditioners.	Retail360
Competition	10	8	Facing competition from established and emerging natural hair care brands.	Beauty Launchpad
Use-case Advantage	5	5	Addresses common hair concerns for all hair types in Indian climate.	Elle India
Final Market Score	100	76/100 (3.80/5)	Well-positioned in the growing Indian natural hair care market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
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