John Frieda Luxurious Volume Thickening Conditioner For Fine Hair 8 45 Ounce

John Frieda Luxurious Volume Thickening Conditioner For Fine Hair 8 45 Ounce

This conditioner is specially formulated for fine hair to add volume and thickness. It is enriched with a lightweight formula that nourishes and hydrates the hair without weighing it down.

Key features of this conditioner include a special formula that helps to create fuller-looking hair, adds shine, and improves manageability. It also helps to strengthen and protect hair from damage.

This product is suitable for individuals with fine or thin hair looking to add volume and thickness to their locks. It is also great for those who want to enhance the overall appearance of their hair and improve its health.

Pros: Adds noticeable volume and thickness to hair, lightweight formula that does not weigh hair down, improves manageability and shine. Cons: May not be suitable for those with oily hair, some users may find the scent too strong for their liking.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Formulation suitable for fine hair addresses a common need in India.	Nielsen
Brand Strength	20	10	John Frieda is a recognized brand in the Indian hair care market.	Euromonitor
Category Momentum	20	15	Growing demand for premium hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium conditioners in India.	Kantar
Competition	10	6	Facing competition from both international and local brands offering similar products.	IRI
Use-case Advantage	5	5	Provides volume boost for fine hair, a key requirement for Indian consumers.	GfK
Final Market Score	100	66/100 (3.30/5)	John Frieda Luxurious Volume Thickening Conditioner is well-positioned in the growing Indian premium hair care market.

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