inatur Argan Oil Hair Conditioner Nourishing Frizz Control Deep Conditioning for Smooth Shiny Hair Sulphate Free Color Safe Formula 200ml

inatur Argan Oil Hair Conditioner Nourishing Frizz Control Deep Conditioning for Smooth Shiny Hair Sulphate Free Color Safe Formula 200ml

Inatur Argan Oil Hair Conditioner is a luxurious blend of natural ingredients that deeply nourish and condition your hair. Infused with argan oil, this conditioner helps control frizz, leaving your hair smooth, shiny, and more manageable.

Key Features: - Nourishing formula enriched with argan oil - Controls frizz and adds shine - Deeply conditions for smoother hair - Sulphate-free and color-safe - Comes in a convenient 200ml bottle

For whom: This conditioner is suitable for all hair types, especially those looking to tame frizz and add a healthy shine to their hair. It is perfect for those with dry, damaged, or color-treated hair.

Pros: - Effectively controls frizz - Leaves hair feeling soft and smooth - Nourishes and hydrates hair - Safe for color-treated hair - Convenient packaging for easy application

Cons: - Some may find the product to be on the pricier side - Scent may not be appealing to everyone

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers key features like nourishing, frizz control, and sulfate-free formula which are popular in the Indian market.	Euromonitor
Brand Strength	20	18	Established brand with positive reputation in the hair care segment.	Brandwatch
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	8	Facing competition from both established and emerging brands offering similar features.	Nielsen
Use-case Advantage	5	5	Addresses common hair concerns like frizz and dryness effectively.	BeautyInsider
Final Market Score	100	76/100 (3.80/5)	Competitively positioned natural hair conditioner with strong brand reputation.

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