IHA Kerasoft Herbal Hair Conditioner Vegan Anti Hairfall Anti Frizz and Damage Repair Hair Conditioner with Soya and Argan Oil Extracts Paraben Free Sulphate Free 250 ML

IHA Kerasoft Herbal Hair Conditioner Vegan Anti Hairfall Anti Frizz and Damage Repair Hair Conditioner with Soya and Argan Oil Extracts Paraben Free Sulphate Free 250 ML

Key Features: - Vegan hair conditioner made with natural ingredients - Formulated to reduce hair fall and frizz while repairing damage - Contains soya and argan oil extracts for nourishment - Free of parabens and sulfates - Comes in a convenient 250ml size
For whom: This hair conditioner is suitable for all hair types, especially those dealing with hair fall, frizz, and damage. It is gentle enough for daily use and can be beneficial for both men and women.
Pros: - Helps to reduce hair fall and frizz - Nourishing ingredients like soya and argan oil - Free of harsh chemicals like parabens and sulfates - Convenient size for travel or everyday use
Cons: - May not provide enough moisture for extremely dry hair types - Some users may find the scent overpowering

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Soya and Argan Oil extracts align with current consumer preference for natural ingredients.	Euromonitor
Brand Strength	20	15	Established brand with a reputation for quality and innovation.	Brand Equity
Category Momentum	20	10	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced within the premium herbal hair conditioner segment.	AC Nielsen
Competition	10	6	Facing moderate competition from other established herbal hair conditioner brands.	IRI
Use-case Advantage	5	5	Addresses key concerns of hair fall, frizz, and damage repair.	GfK
Final Market Score	100	66/100 (3.30/5)	Strong contender in the herbal hair conditioner segment with a balanced offering.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—