Himalaya Damage Repair Argan Oil Conditioner 180 Millilitres

Himalaya Damage Repair Argan Oil Conditioner 180 Millilitres

About Product: Himalaya Damage Repair Argan Oil Conditioner is specially formulated to repair and nourish damaged hair. Enriched with the goodness of Argan Oil, this conditioner helps in restoring the natural shine and strength of your hair. It also helps in providing deep conditioning to your hair, making it soft and manageable.

Key Features: - Contains Argan Oil, known for its nourishing properties - Helps in repairing and strengthening damaged hair - Provides deep conditioning to make hair soft and manageable - Restores natural shine and luster to the hair

For Whom: This conditioner is suitable for all hair types, especially those with damaged or dry hair. It is ideal for anyone looking to repair and restore their hair's health and vitality.

Pros: - Nourishes and repairs damaged hair - Restores natural shine and strength - Provides deep conditioning for soft and manageable hair

Cons: - May not be suitable for those with oily hair - Some may find the scent too strong.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Argan oil is a popular ingredient for hair repair in India.	Vogue
Brand Strength	20	18	Himalaya is a trusted brand in the Indian market.	Brand Equity
Category Momentum	20	15	Growing demand for hair care products in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	10	Facing strong competition from other established conditioner brands.	BeautyWorld
Use-case Advantage	5	3	Addresses the specific need for damage repair in Indian consumers.	BeautyToday
Final Market Score	100	76/100 (3.80/5)	Competitively positioned conditioner with good brand strength in a growing market.

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