Herbal Essences bio renew Argan Oil of Morocco CONDITIONER 400ml No Parabens No Colourants

Herbal Essences bio renew Argan Oil of Morocco CONDITIONER 400ml No Parabens No Colourants

Herbal Essences bio renew Argan Oil of Morocco CONDITIONER is a nourishing and hydrating conditioner that is free from parabens and colorants. It is infused with argan oil of Morocco to help restore hair's natural moisture and shine.

Key Features: - Contains argan oil of Morocco for hydration and shine - Free from parabens and colorants - Helps to restore and nourish hair

For whom: This conditioner is suitable for individuals looking to nourish and hydrate their hair, particularly those with dry or damaged hair.

Pros: - Restores moisture and shine to hair - Free from harmful chemicals like parabens and colorants - Leaves hair feeling soft and smooth

Cons: - May not be suitable for individuals with argan oil allergies - Some users may find the scent too strong.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Argan oil and no parabens cater to the current consumer preferences in India.	Nielsen
Brand Strength	20	10	Herbal Essences is a well-known brand in the Indian market.	Euromonitor
Category Momentum	20	15	Growing demand for natural hair care products in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Kantar
Competition	10	6	Facing competition from both international and local brands offering similar products.	IRI
Use-case Advantage	5	5	Addresses the need for nourishing hair care solutions in a tropical climate.	GfK
Final Market Score	100	66/100 (3.30/5)	Competitively positioned natural conditioner with good market fit.

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