HABIBS COSMETICS Professinal hair conditioner Nourishing for Smooth Straight Frizz Free hair With Wheat germ oil Vitamin E tea tree oil Enriched 1LTR

HABIBS COSMETICS Professinal hair conditioner Nourishing for Smooth Straight Frizz Free hair With Wheat germ oil Vitamin E tea tree oil Enriched 1LTR

About Product: HABIBS COSMETICS Professional hair conditioner is a nourishing formula designed to provide smooth, straight, and frizz-free hair. Enriched with wheat germ oil, vitamin E, and tea tree oil, this conditioner helps to strengthen and nourish the hair from root to tip. Key Features: - Contains wheat germ oil, vitamin E, and tea tree oil - Helps to nourish and strengthen the hair - Creates smooth, straight, and frizz-free hair - Comes in a 1 liter bottle for long-lasting use For whom: This conditioner is ideal for anyone looking to improve the overall health and appearance of their hair. Whether you have dry, damaged, or frizzy hair, this product can help to restore moisture and shine to your locks. Pros: - Nourishes and strengthens the hair - Helps to reduce frizz and create a smooth finish - Enriched with natural oils for added benefits - Comes in a generous 1 liter size for long-lasting use Cons: - May not be suitable for those with specific allergies to the ingredients - Some users may find the consistency to be too thick for their liking - Packaging is bulky and may not be travel-friendly

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Rich in nourishing ingredients like wheat germ oil, vitamin E, and tea tree oil, meeting consumer preferences for natural hair care products.	Nielsen
Brand Strength	20	15	Established brand with a loyal customer base in the hair care segment.	Euromonitor
Category Momentum	20	10	Growing demand for premium hair conditioners in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium hair conditioners in the market.	Kantar
Competition	10	6	Facing moderate competition from other established brands offering similar nourishing hair conditioners.	IRI
Use-case Advantage	5	5	Addresses the need for smooth, straight, and frizz-free hair, a common desire among Indian consumers.	GfK
Final Market Score	100	66/100 (3.30/5)	Well-positioned premium hair conditioner with strong brand presence and competitive pricing in the growing Indian market.

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