Garnier Fructis Sleek Shine Fortifying Morrocan Argan Scent Conditioner For Dry Hair 3 Fl Oz

Garnier Fructis Sleek Shine Fortifying Morrocan Argan Scent Conditioner For Dry Hair 3 Fl Oz

About Product: This Garnier Fructis conditioner is specially formulated for dry hair to provide deep hydration and nourishment. Infused with Morrocan argan oil, it helps to smooth frizz, add shine, and improve the overall health of your hair.

Key Features: - Contains Morrocan argan oil for added nourishment - Helps to combat frizz and add shine - Fortifies hair to prevent breakage - Lightweight formula that won't weigh hair down

For whom: This conditioner is ideal for those with dry, frizzy hair looking to hydrate and improve the overall appearance of their locks. It is suitable for daily use and safe for color-treated hair.

Pros: - Deeply hydrates and nourishes dry hair - Smoothes frizz and adds shine - Strengthens hair to prevent breakage - Lightweight formula that doesn't weigh hair down

Cons: - Some may find the Morrocan argan scent to be too strong - May not be as effective for those with very oily hair types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers specific benefits for dry hair like Moroccan Argan oil.	Euromonitor
Brand Strength	20	18	Garnier is a well-established and trusted brand in the Indian market.	Brandwatch
Category Momentum	20	15	Growing demand for premium hair care products in India.	Mintel
Price Positioning	20	15	Competitively priced compared to similar premium conditioners in India.	AC Nielsen
Competition	10	5	Facing competition from other established premium conditioner brands in India.	GfK
Use-case Advantage	5	3	Provides sleek and shiny finish for dry hair, meeting consumer needs.	Kantar
Final Market Score	100	76/100 (3.80/5)	Competitively positioned premium conditioner with strong brand presence in growing Indian market.

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