Eylin Soft Care Hair Conditioner for Silky Soft Hair Total 5 L

Eylin Soft Care Hair Conditioner for Silky Soft Hair Total 5 L

- Eylin Soft Care Hair Conditioner is a high-quality hair product designed to provide silky soft hair with a total volume of 5 L.

Key Features: - Deeply nourishes and moisturizes hair - Leaves hair feeling soft and smooth - Helps to detangle hair and reduce frizz - Pleasant fragrance that lasts all day - Contains natural ingredients that are gentle on the scalp

For whom: This conditioner is suitable for all hair types, including dry, damaged, and color-treated hair. It is ideal for those looking to achieve soft, manageable hair with a healthy shine.

Pros: - Provides intense hydration to hair - Leaves hair feeling silky and smooth - Helps to improve hair texture and reduce breakage - Suitable for daily use - Value for money with a large 5 L size

Cons: - May be too heavy for those with fine or oily hair - Some users may find the fragrance too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Large pack size offers value for money to Indian consumers.	AC Nielsen
Brand Strength	20	15	Established brand with loyal customer base.	Brand Equity
Category Momentum	20	10	Growing demand for hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	6	Facing moderate competition from established and new brands.	Euromonitor
Use-case Advantage	5	5	Long-lasting conditioning effect suitable for Indian climate.	Beauty Insider
Final Market Score	100	66/100 (3.30/5)	Competitively priced conditioner with strong brand presence in growing Indian hair care market.

Factor	Rating (out of 5)	Notes
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