Earth Rhythm Moist Repair Murumuru Butter Hair Conditioner for Dry Frizzy Hair Locks Moisture Repairs Damage Enhance Curls Murumuru Butter Capacu Butter Rice Ferment 100 Millilitre

Earth Rhythm Moist Repair Murumuru Butter Hair Conditioner for Dry Frizzy Hair Locks Moisture Repairs Damage Enhance Curls Murumuru Butter Capacu Butter Rice Ferment 100 Millilitre

Key Features: - Locks in moisture to hydrate and nourish dry, frizzy hair - Repairs damage and strengthens hair follicles - Enhances curls and adds definition - Formulated with Murumuru Butter, Capacu Butter, and Rice Ferment

For whom: This conditioner is perfect for individuals with dry, frizzy hair looking to hydrate, repair, and enhance their locks.

Pros: - Intensely moisturizes and nourishes hair - Helps to repair damage and improve hair health - Enhances natural curls and adds shine - Formulated with natural ingredients

Cons: - May not be suitable for individuals with very oily hair - Some users may find the scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative formula catering to the needs of dry and frizzy hair.	Euromonitor
Brand Strength	20	18	Established brand with positive reputation in the hair care segment.	Brandwatch
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium hair conditioners.	IRI
Competition	10	8	Facing moderate competition from other natural hair conditioners in the market.	Nielsen
Use-case Advantage	5	5	Addresses specific concerns of dry and damaged hair effectively.	GfK
Final Market Score	100	76/100 (3.80/5)	Innovative formula and competitive pricing position it well in the growing natural hair care segment.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
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Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—