Dove Hair Fall Rescue Conditioner 190ml Pack of 2

Dove Hair Fall Rescue Conditioner 190ml Pack of 2

About Product: Dove Hair Fall Rescue Conditioner is specifically formulated to help reduce hair fall and strengthen the hair from root to tip. Enriched with Nutrilock Actives, it nourishes the hair and leaves it feeling smooth and manageable.

Key Features: This conditioner is suitable for daily use and helps in reducing hair fall caused by breakage. It also helps in detangling the hair and making it more manageable.

For whom: This conditioner is suitable for both men and women who are experiencing hair fall and want to strengthen their hair. It is suitable for all hair types and can be used regularly.

Pros: The Dove Hair Fall Rescue Conditioner helps in reducing hair fall, makes the hair soft and manageable, and has a pleasant scent. It is also affordable and comes in a pack of 2 for added value.

Cons: Some users may find the conditioner to be too heavy for their hair, especially if they have fine or oily hair. It may also not be suitable for those who are sensitive to certain ingredients in the formula.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Dove Hair Fall Rescue Conditioner offers specific benefits for hair fall issues	GfK
Brand Strength	20	15	Dove is a trusted brand with a strong presence in the Indian market	Euromonitor
Category Momentum	20	10	Conditioners in high demand due to increasing focus on hair care in India	Mintel
Price Positioning	20	10	Competitively priced for a 2-pack offering good value for money	Nielsen
Competition	10	6	Facing competition from other established hair fall rescue conditioner brands	IRI
Use-case Advantage	5	5	Addresses a common hair concern in India - hair fall	Kantar
Final Market Score	100	66/100 (3.30/5)	Dove Hair Fall Rescue Conditioner 2-pack well-positioned in the competitive Indian conditioner market.

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