Dove Hair Fall Rescue Conditioner 180ml Pack of 2

Dove Hair Fall Rescue Conditioner 180ml Pack of 2

About Product: The Dove Hair Fall Rescue Conditioner is specially formulated to help reduce hair fall and strengthen the hair from root to tip. It is enriched with Nutrilock Actives that nourish and protect the hair, leaving it soft, smooth, and more resilient. Key Features: - Contains Nutrilock Actives to nourish and protect the hair - Helps reduce hair fall and strengthen hair - Leaves hair soft, smooth, and more resilient - Suitable for daily use For whom: This conditioner is ideal for anyone experiencing hair fall or looking to strengthen their hair. It is suitable for all hair types and can be used daily for best results. Pros: - Helps reduce hair fall - Nourishes and strengthens the hair - Leaves hair soft and smooth - Suitable for daily use Cons: - Some users may find the scent too strong - May not work as effectively for severe cases of hair fall

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Addresses common hair fall issues with its formula	Beauty Insider
Brand Strength	20	18	Dove is a trusted brand with a strong presence in India	Brand Equity
Category Momentum	20	15	Growing demand for hair care products in Indian market	Mintel
Price Positioning	20	10	Competitively priced for a pack of 2 conditioners	Retail Today
Competition	10	0	Intense competition in the conditioner market segment	MarketWatch
Use-case Advantage	5	3	Provides effective hair fall control for regular use	Vogue
Final Market Score	100	66/100 (3.30/5)	Dove Hair Fall Rescue Conditioner offers a balanced mix of quality and affordability in the Indian conditioner market.

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