De Fabulous Reviver Hair Repair Conditioner 500ml Sulphate Free pH Balanced All Hair Types

De Fabulous Reviver Hair Repair Conditioner 500ml Sulphate Free pH Balanced All Hair Types

De Fabulous Reviver Hair Repair Conditioner is a high-quality hair care product that is designed to repair and nourish damaged hair. It is sulphate-free and pH balanced, making it suitable for all hair types.

Key Features: - Contains a blend of natural ingredients like keratin and collagen to strengthen and repair hair - Helps to moisturize and nourish the hair, leaving it soft and shiny - Suitable for daily use and safe for color-treated hair - Can help to reduce frizz and improve overall hair health

For whom: This conditioner is perfect for anyone with damaged or dry hair looking to repair and restore their hair's health. It is also great for those with color-treated hair who want to maintain their color and nourish their hair at the same time.

Pros: - Makes hair soft and manageable - Helps to improve hair health and appearance - Suitable for all hair types - Sulphate-free and pH balanced

Cons: - Some may find the price to be on the higher side - May not be suitable for those with very fine or oily hair types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Sulphate-free and pH balanced formulation suitable for diverse hair types	IndiaRetailing
Brand Strength	20	18	Established brand with positive reputation in hair care sector	Brandwatch
Category Momentum	20	15	Growing demand for sulphate-free hair products in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium hair repair conditioners	Euromonitor
Competition	10	8	Facing moderate competition from other premium sulphate-free conditioners	RetailToday
Use-case Advantage	5	5	Addresses common hair damage issues effectively for all hair types	BeautyInsider
Final Market Score	100	76/100 (3.80/5)	Well-positioned premium sulphate-free conditioner with strong brand backing.

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