Coco Soul Hair Fall Control Conditioner with Ayurvedic Medicine 100 Cold Pressed Virgin Coconut Oil Bhringraj Hibiscus Sulphate Paraben Free From Makers of Parachute Advansed 200 ml

Coco Soul Hair Fall Control Conditioner with Ayurvedic Medicine 100 Cold Pressed Virgin Coconut Oil Bhringraj Hibiscus Sulphate Paraben Free From Makers of Parachute Advansed 200 ml

Key Features: - Enriched with the goodness of 100% cold pressed virgin coconut oil, bhringraj, and hibiscus - Helps control hair fall and promotes hair growth - Free from sulfates and parabens - Ayurvedic formula for healthy and nourished hair

For whom: Ideal for those looking to control hair fall and promote hair growth naturally. Suitable for all hair types.

Pros: - Contains natural ingredients known for their hair strengthening and nourishing properties - Sulfate and paraben free formula - From a trusted brand like Parachute Advansed

Cons: - Some users may find the consistency of the conditioner too thick - May not be suitable for those with specific allergies to any of the ingredients

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Incorporates popular Ayurvedic ingredients for effective hair fall control.	Vogue India
Brand Strength	20	18	Leverages trust and heritage of Parachute Advansed brand in India.	Brand Equity
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	15	Competitively priced within the premium hair care segment in India.	Business Standard
Competition	10	10	Faces competition from other established Ayurvedic hair care brands in India.	The Economic Times
Use-case Advantage	5	4	Addresses specific concern of hair fall with natural ingredients.	Hindustan Times
Final Market Score	100	86/100 (4.30/5)	Competitively positioned Ayurvedic hair fall control conditioner with strong brand backing.

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