Briogeo Farewell Frizz Rosarco Milk Leave In Conditioning Spray 5 oz Coconut Oil Argan Oil Anti Frizz Hair Products Natural Leave in Conditioner Suitable for Straight Wavy and Curly Hair

Briogeo Farewell Frizz Rosarco Milk Leave In Conditioning Spray 5 oz Coconut Oil Argan Oil Anti Frizz Hair Products Natural Leave in Conditioner Suitable for Straight Wavy and Curly Hair

Key Features: - Formulated with a blend of coconut oil, argan oil, and rosehip oil to nourish and hydrate hair - Helps to combat frizz and tangles for smoother, more manageable hair - Lightweight formula that won't weigh hair down or leave a greasy residue - Can be used on straight, wavy, and curly hair types For whom: - Suitable for all hair types looking to improve manageability and combat frizz - Especially beneficial for those with dry or damaged hair in need of hydration and nourishment Pros: - Leaves hair feeling soft, smooth, and hydrated - Helps to detangle hair and reduce frizz - Lightweight formula that doesn't leave a heavy residue - Can be used on both wet and dry hair for added convenience Cons: - May not provide enough hydration for very dry or damaged hair - Some users may find the scent too strong - Can be a bit pricey compared to other leave-in conditioners

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Coconut oil and argan oil are popular ingredients in Indian hair care.	Euromonitor
Brand Strength	20	18	Briogeo is a well-known brand with a positive reputation in India.	Brandwatch
Category Momentum	20	15	Growing demand for natural hair products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	0	Intense competition in the conditioner market segment in India.	Nielsen
Use-case Advantage	5	3	Addresses frizz for all hair types, meeting diverse consumer needs.	GfK
Final Market Score	100	66/100 (3.30/5)	Strong brand and ingredient fit position this leave-in conditioner well in the Indian market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—